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Home > App Masters > 565: How to Market a Game Profitably with Jeff Gurian
Podcast: App Masters
Episode:

565: How to Market a Game Profitably with Jeff Gurian
Category: Technology
Duration: 00:34:54
Publish Date: 2017-07-25 02:02:31
Description: Today's guest is the VP of Marketing & Ad Monetization at Kongregate and he shares how to market a mobile game profitably and at scale. You will discover how they start A/B testing during the game conception phase, why they focus on ad engagement as a critical metric, how to use organic growth to fund UA, and how indies can better monetize their games. It's a jam packed episode that you don't want to miss. Jeff Gurian is VP, Marketing & Ad Monetization at Kongregate (a Game Stop company).
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