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Home > App Masters > 600: Fallacy of the App Marketing Budget with Martin Macmillan
Podcast: App Masters
Episode:

600: Fallacy of the App Marketing Budget with Martin Macmillan
Category: Technology
Duration: 00:29:59
Publish Date: 2017-11-23 02:02:10
Description: Today's guest gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. You will discover the fallacy of the marketing budget, how to soft launch and why you really need to obsess about metrics. Martin Macmillan is the CEO and Co-Founder at Pollen VC.
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