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Home > App Masters > Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)
Podcast: App Masters
Episode:

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)
Category: Technology
Duration: 00:10:20
Publish Date: 2026-03-10 13:00:00
Description:

Most brands are quietly losing revenue because their web-to-app journey is broken.

In this video, Steve P. Young (Founder of App Masters) breaks down:

Why ecommerce apps convert 3X higher than mobile web

How poor deep linking kills installs and revenue

Smart banner mistakes even big brands make

How Nike and Sephora handle web-to-app differently

How to fix your mobile growth funnel today

If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:

Increase app installs

Improve onboarding conversions

Reduce cart abandonment

Boost in-app revenue

Create seamless deep linking experiences

We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.

You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:

Direct app install from smart banners

Seamless product-level deep linking

Reduced friction from web to app

Better attribution and analytics

If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.

Fix the funnel. Improve the journey. Increase app revenue.

Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

You can also watch this video here: ⁠⁠

https://youtu.be/3PopKGfRj10
Total Play: 0

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