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Podcast: App Masters
Episode:

Lifecycle Experiments That Drive Revenue
Category: Technology
Duration: 01:02:28
Publish Date: 2026-02-21 11:00:00
Description:

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback.

We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.

If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.

You will discover:

What lifecycle experiments every subscription app should be running

How to structure A/B tests beyond onboarding and paywalls

Proven winback strategies that actually bring subscribers back

How smart layers and options increase subscriber conversion

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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