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The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs. In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more. You’ll learn CPI, retention, and ad spend benchmarks across iOS & Android The biggest shifts in app marketing performance for 2025 Which countries and categories are seeing the best ROI How to use benchmark data to optimize your UA campaigns Explore the full report: https://www.appmasters.com/benchmarks You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8 Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS The new Appsflyer Benchmarks site Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up. With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move. Check out now: https://tinyurl.com/537v4e9e ********************************************* Follow us: YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
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