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Home > App Masters > Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
Podcast: App Masters
Episode:

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
Category: Technology
Duration: 00:22:19
Publish Date: 2025-10-07 13:00:00
Description:

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.

You’ll discover:

The 2 Meta Ads strategies (Purchase vs. Proxy Events)

How to test creatives the smart way (and avoid rookie mistakes)

Scaling tactics: budgets, duplicating campaigns & targeting geos

Why ROAS is the only metric that matters long-term

This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably

Meta Business Partner specializing in web2app funnels Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

AI funnel generator

powerful drag-and-drop quiz builder

streamlined payments

comprehensive analytics

smart A/B testing

and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

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