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In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance. With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection. Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses. Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape. You will discover: How to design paywall experiments that actually move the needle Go-to-market strategies for launching and scaling apps Web vs App: when and how to go beyond the stores Retention strategies to turn early users into long-term customers Learn More: Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you’re looking to join a mission-driven team! You can also watch this video here https://youtube.com/live/xHB1N14DBIM Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform AI funnel generator powerful drag-and-drop quiz builder streamlined payments comprehensive analytics smart A/B testing and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: AppMasters.com/YouTube
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