|
Want to instantly double your app retention? In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration. Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue. You’ll discover: How music impacts user behavior & session length Real-world data: 1.7x–2.5x lift in D90 retention with music Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more) The hidden challenges of licensing—and how Feed.fm solves them Practical tips to integrate music into your app without huge costs Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/ Work with us: https://appmasters.com Join the App Masters Academy for advanced strategies: https://appmasters.com/academy ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform AI funnel generator powerful drag-and-drop quiz builder streamlined payments comprehensive analytics smart A/B testing and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR ********************************************* Follow us: YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters ********************************************* |
.png)
More
Religion & Spirituality
Education
Arts and Design
Health
Fashion & Beauty
Government & Organizations
Kids & family
Music
News & Politics
Science & Medicine
Society & Culture
Sports & Recreation
TV & Film
Technology
Philosophy
Storytelling
Horror and Paranomal
True Crime
Leisure
Travel
Fiction
Crypto
Marketing
History
Comedy
Arts
Games & Hobbies
Business
Motivation