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In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets. Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies. They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization. You'll discover: Steve’s go-to growth hack for taking apps from 0 to thousands of downloads How to combine rating prompts, ASO, and lifetime offers for a high-impact launch The power of keyword-first app development and niche targeting What really works in paywall A/B testing (weekly vs. yearly, free trials, layout) The top app categories where short-term subscriptions drive the most revenue Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights. Learn more: LinkedIn: https://www.linkedin.com/company/adaptyio/ X (Twitter): https://x.com/AdaptyTeam Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform powerful drag-and-drop quiz builder streamlined payments comprehensive analytics smart A/B testing and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters ********************************************* |
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