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Home > App Masters > How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)
Podcast: App Masters
Episode:

How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)
Category: Technology
Duration: 00:10:47
Publish Date: 2025-05-20 13:00:00
Description:

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.

See how a simple change to our paywall doubled trial activations

Learn the psychology behind “priming” your users

Discover the UX tweak that improved trial-to-paid conversion

Includes real-world examples from our own apps

Whether you're an indie developer or scaling an app portfolio, these insights will give you actionable tests you can implement today.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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