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Podcast: App Masters
Episode:

How to Change From In-App Purchases to Subscriptions
Category: Technology
Duration: 00:06:12
Publish Date: 2019-03-29 02:02:47
Description: Want to know how to go from a one-time in-app purchase model to a subscription based app?

In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:

- How she knew that a one-time in app purchase wasn't a sustainable business model?

- Whether a monthly and annual subscription was more popular?

- Other strategies that she implemented to get conversion rates from 1% to 6%?

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk
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