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Home > App Masters > 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Podcast: App Masters
Episode:

759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Category: Technology
Duration: 00:46:37
Publish Date: 2019-11-26 02:02:55
Description: Sponsors Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms. Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today. Description Today's guest is the VP of Marketing of the highly popular 8fit app and he share how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the VP of Marketing at 8fit. Highlights 06:47 - Performance marketing: The most effective digital strategy 11:30 - Campaigns that work best for 8fit 18:15 - The implications of building your brand from the beginning 22:20 - Useful tips on how to build a brand (for non-content creators) 27:20 - 8fit: Paid ads outperforming organics 36:50 - Conversion optimization campaigns that work for 8fit Show Mention - How to build a UA strategy optimized for high-LTV subscribers - Fav app: 8Fit: (iTunes | Google Play) Reflectly: (iTunes | Google Play)
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