Giles Calver at Outstanding By Design
Giles Calver is the focus of part two of the Outstanding By Design recordings. Well regarded for his landmark publication What Is Packaging Design, Giles’ talk to close out the Outstanding By Design event in Kilkenny last weekend looks in great detail at a wide variety of packaging forms, why they’re chosen, why the work or don’t work for a food product and why they work or don’t work for the end user.
As a designer myself, it was great to hear the insights from someone like Giles and over the course of 40 minutes or so you can listen back to the session yourself.
If you would rather sit and watch the whole presentation (including slides) then take a look at the What Is Packaging Design video here.
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