Search


	Podcast:		Analysis
	Episode:		Get woke or go broke?
	Category:		News & Politics
	Duration:		00:28:08
	Publish Date:		2020-01-27 15:00:00
	Description:		When you buy your trainers, do you want to make a political statement? Businesses want to attract consumers by advertising their commitment to liberal causes like diversity and tackling climate change. It is a phenomenon known as woke capitalism. But is it a welcome sign that multinationals are becoming socially responsible? Or is it just the latest trick by business to persuade us to part with our cash, and a smokescreen to disguise the reluctance of many companies to pay their fair share of taxes? The Economist's Philip Coggan asks whether it's a case of getting woke or going broke. Contributors: Dr Eliane Glaser - author of Get Real: How to See Through the Hype, Spin and Lies in Modern Life Dan Mobley - Corporate Relations Director, Diageo Saker Nusseibeh - Chief Executive at Hermes Investment Anand Giridharadas - author of Winners Take All: The Elite Charade of Changing the World Kris Brown - president of Brady United, a gun violence prevention organisation Abas Mirzaei - Professor of Marketing at Macquarie Business School Doug Stewart - Chief Executive of Green Energy UK Producer: Ben Carter Editor: Jasper Corbett
	Total Play:		1