Patty Schmucker and the AMB Team – A look at 2018

Patty Schmucker and the AMB Team – A look at 2018

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pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m Patti
Schmucker
a licensed cosmetologist who’s been in
the beauty industry for over 40 years
you know radio AM B stands for
american-made beauty and it’s where we
tell the secrets behind the making of
health and beauty products our program
sponsor today is the beauty industry
market access program or Bheema do you
have a wonderful idea for a beauty or
wellness Bryant brand that you want to
bring to market do you already have a
beauty brand in the market with marginal
success or are you getting calls from
international buyers
if so then you’ll want to look at the
Bema program to help you reach your
goals the Bema program level 1 is the
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helped over a hundred companies reach
for over 40 million dollars in new sales
in the last five years go to
american-made Beauty calm and look for
the Bema bima logo on the website for
more information
well as we start 2018 and we looked back
at our to two and a half years now that
we’ve been doing our radio program we
did our very first program in February
of 2016
and that experience forty years on the
street in the beauty industry now a
hundred and forty four hours of
interviews interviewing amazing top
industry icons I have enjoyed discussing
topics you could expect on a show like
this we’ve talked about hair and skin
body nails and all beauty and wellness
related topics in the last two years we
have though boldly gone where most
beauty related shows may not have gone
we’ve addressed topics like probiotics
and ingestible beauty mental health
physical ergonomics needs for beauty
professionals and practitioners
integrated medicine the evolution of the
wellness industry social media and the
role it’s playing and bringing brands to
market we’ve also talked about things
like Bitcoin seeing the future children
dealing with dis prairie ax and even
female reproductive health but I’m most
proud of using the platform to speak our
truth and talk about tough issues like
sexual and physical abuse and political
discord as we start this new year in a
climate where a new day is on the
horizon as we heard from Oprah Winfrey
at the Golden Globe Awards a few nights
ago I’m feeling more excited and
empowered speaking our truth is the most
powerful tool we all have and here at am
a and B that’s exactly what we’ve done
in the past and we’re going to continue
to do in the future my ability to bring
this program to you every week happens
because I have a very powerful village
behind me and I have invited them to
join me today so that you can meet them
as well during our future interview
you’ll meet the amb team and hear why
they’re exciting – they’re excited about
contributing and the things that we’re
doing to make the world a better place
well in the second segment we’ll talk a
little bit about a and B calm
american-made Beauty calm some of the
great brands were offering and
organizations that we’re supporting to
give back during our next segment we’ll
talk about education initiatives
including our refresh to beauty industry
market access program and a new program
are bringing to the market this year the
foresight for
and finally we’ll wrap up our last
segment with the shyest member of our
group talking a little bit about giving
voice to brands the things were excited
about in beauty and the ways we’re using
a and B to empower women to speak their
truths
so let me start by welcoming our team
Alisha Christina and ilish welcome all
right so I’m going to just open this up
to begin with and ask each of you I had
maybe in a little bit of different order
than we planned on our sheet but Alisha
Alisha will you start first off and give
us a little bit about who you are
well my name is Alisha Ben Kovich I’m
extra the website director here at
american-made Beauty I’ve actually I
think I have seniority I’ve been here
about two plus a little over two years I
originally come from a fashion
background coming from fashion astute
Design and Merchandising on doing tech
design with handbags but I’ve always had
an obsession with the beauty industry
and that’s what kind of led me to find
Patti and american-made beauty and I’m
pursuing my beauty passions with her in
the team and so um what what are you
particularly excited about in 2018 I
think what I’m looking forward to is
building our community I think we’ve
really done a good job of kind of
building the groundwork and speaking to
women and also just that community of
strong women that I think the beauty
industry is kind of founded on and kind
of speaking to them and growing that
community with that American Beauty and
I’m particularly excited about Alicia is
a little bit humble here but she’s an
amazing designer and has done some
things with us for 2018 we’re going to
be seeing some of her excess
juries that she’s designed for
american-made beauty so you’ll see some
of that as well so let’s jump to a leash
Perce and a leash will you tell us a
little bit about yourself
sure well I have been in the industry
over thirty years and I have to say
ELISA I think I predate you maybe not my
work if you had any card and you know I
was actually just talking to a fellow
celebrity makeup veteran friend of mine
started at the same time in Milan and
there are a lot of makeup artists who
have gone through the whole career thing
and now entering a phase in their life
where they’re not in the Union and there
isn’t some you know celebrity who’s
written them into their contract for
life and they’re looking for a shift and
so I’m really grateful to be affiliated
with a and B if I had a full makeup
career fashion entertainment personal
with personal appearances with the
Obamas and now I am able to make this
transition at working with a at the a
and B team helping putting all the
information I’ve learned over the years
and the aesthetic I guess into helping
to create these brands and revamp brands
it’s really exciting for me and so ilish
role is as a brand strategist and so
tell us a little bit about what a brand
strategist does in America my beauty I
follow your lead
[Laughter]
I think catching the vision of those
brands those are the marketing team the
CEO and helping to refine the vision so
that it can be translated to the market
place so that the end user kind of
catches all the everything they intended
to put in to the brands we take a look
at
their cost of goods that making sure
that their price the pricing structure
is set up properly looking at the
ingredients maybe making some
suggestions for how to tweak formulas or
add additional products and then of
course I always defer to you and we
talked about distribution but that is
has been the exciting new arena for me
just to delve into this brand building
experience and as is the rest of the
team much very humble the Alicia’s an
accomplished aesthetician and very very
very well-versed on all things related
to ingredients and what you put
topically on the skin but also a
published author so I’m delighted to
have the whole team let’s turn our
attention to Cristina optic Grove
Cristina tell us a little about yourself
yeah this is a Patti competition so I
feel like that could count as me working
with you that’s right
but bi professionally I’ve only I’ve
been with AMD for about a year so I was
lucky enough to move my aunt’s awesome
relationship into working with a and B I
love it I am the new business director
of new business I was from a virtual
office so if you hear the little guy
chiming in he may the one-year-old might
chime in there also I worked on the
social media and yeah I’m really excited
about AMD in 2018 and in particular for
2018 is there anything any new
initiative that we’ve talked about that
you’re really particularly excited about
I’m excited about the brands that we
have already on and
doing some the different events that
we’re talking about and then sighting on
a bunch of new brands I see all these
american-made brands that I would love
to have on the marketplace so I’m
excited about venturing out and growing
bigger
I’m surprised again another humble that
the amazing digital and graphic studio
that you’ve set up with lights and
camera and all of that kind of stuff to
really enhance all of your social
activity you’ve done a great job of
putting all of that together as well all
right so um as we I wanted to so that’s
the team and we basically work a lot of
it virtually but everybody contributes
and there’s a different voice we have
between the four of us I’m 60 and
Christina is our youngest and we all
fall in between so we are able to really
have different perspectives at the table
it’s one of the things I really love
about how we’re crafting the our brand
and then being able to help the other
brands that we come in contact with but
let’s talk a little bit about you know
some of the things we talk about in our
team meetings how the changes that are
going on in the world and what Amb we’re
doing to help that so Alicia can you
talk a little bit about some of the the
ways in which America may beauty is
really helping brands well I think the
biggest thing is you know helping brands
follow FDA guidelines I think a lot of
brands have good intentions but they
don’t quite understand how all of that
works and with someone like
american-made Beauty were able to help
guide them to the process and do all the
proper checks and balances that they’re
following all of the proper guidelines
and her to be within the FDA guidelines
I think a lot of kind of maybe what
muddies the waters is brands especially
new kind of homegrown brands that are
making their products maybe in kitchens
and not quite understanding how
different ingredients will affect you
know
if anyone’s you know different skin
types and things like that and that
being within the FDA guidelines seems
ahead they have a correct manufacturer
and all that so that you know the
American public is also educated as it
has the information that that is that
you know they’re following those
guidelines and it’s a you know a trusted
brand a trusted product yeah we you know
we sort of think of ourselves as the
Good Housekeeping Seal of Approval for
brands and helping to eliminate some of
that confusion and and Alicia’s role I
see a lot of times your attention to
detail in terms of really being able to
see where those brands are doing a good
job and where there’s some opportunity
for them to be more transparent as
they’re presenting their brands to the
consumer so at least can can you tell us
a little bit about what why we feel like
education is so important and how that
how American my beauty is helping brands
on the educational forefront well I
think that gland is in this crowded
marketplace you know brands are looking
for ways to become innovative something
that they can offer in addition to all
of the tons of content they have to
release for free I think that where
right now brands are releasing so much
of their valuable education material on
social media that the paid content those
one-on-one training sessions or digital
training packages that are keep pushing
really hard a homes it’s the future
those need to really offer even more
value so we’ve been helping brands
create digital training platforms so
that they can cut out those expenses of
you know sending someone to do a
face-to-face training going into more
technical aspects of building a brand
maybe helping I know that the
manufacturers need to
is deeper in explaining their cosmetic
chemistry but also I’m finding that it
helps if the it was it helps if the
brand takes the initiative to explain
some of the finer are nuances of selling
retail how to actually sell the brand in
I think that that is a piece that has
been missing and when it comes to makeup
skincare so much information is being
released for free that those those
accounts need to know how to add value
when they’re faced with the customer
with the end user and then and it’s such
an important point important because you
know it’s a crowded market conditions
and so the more that we can help brands
to distinguish themselves from another
is part of the way that we’re able to
really add value for the consumer
Christina Telus I know you’re you you
really focus a lot on the social and you
and I often have a lot of conversations
about the tone and the things that are
going on out there particularly in this
polarized environment can you tell us a
little bit about how you’re using social
to make a difference in the world did we
lose Christina well let me answer that
for you the way that we somehow we’ve
lost or but fun and you know Christina’s
goal is fun and respectful inclusion and
being able to have dialogue that is
inclusive of as many different
perspectives and opinions Christina are
you back with us I am back no worries so
with the the can you tell us a little
bit about your thinking when you start
putting together social engagement how
are some of the what are some of the
things that you think about in terms of
bringing people together well I like to
think about what’s going on in the world
I like to think the american-made beauty
is kind of our view our interpretation
of the world and and how we want to let
everybody talk about it and share it
with everyone
so and I really like I like I love radio
a and B so for a while I was booking
some of the different guests on radio a
and B that’s one of my favorite ways to
share everything with the world and so
as we wrap up this first segment can
each of you tell me in the period of
time that you’ve worked with us what’s
one of the greatest things that you’ve
learned so far
Alicia I’ll start with you I think for
me one of the greatest things I have
learned is just that I think we kind of
think that the US doesn’t have
guidelines or certain rules for the
beauty industry to be following and I
learned that is not true and that it’s
just all about educating yourself and
understanding how the industry works
that’s – I mean if I were to narrow
everything down that I’ve learned which
is really difficult to do that’s
probably one of the biggest kind of
foundational things for me okay
good and it’s like that’s a huge one
Alicia how about you I think for me it’s
twofold that’s a primary lesson for me
has been that there is a formula to
building a brand and that’s that’s
really been the highlight for me to
understand what each of those units how
it all adds up to this beautiful picture
in you know what you see on the Shelf is
a science to building it and even though
there’s a science and it’s
tried-and-true it’s also flexible and
we’re finding a lot of new innovation
coming up so that’s the second part I
get really excited when I think of
specifically one of your clients hours
santé and i think about it is christina
because it’s such an innovative
something marrying
wellness or beauty with the tech
industry and i think that’s in 2018 that
is what we’re going to see in 2017
rihanna blew everything up with from
multi-ethnic approach to beauty of a sin
to beauty but the wealth care sector i
think is what’s coming up now marrying
Beauty wellness fitness environmental
sustainability along with the tech
industry right yeah okay cool and
Christina and you’ve got a minute left
what do you think what’s the greatest
thing you’ve learned so far I think with
what Elise has said and the FBI FDA
rules I think what we put on in our body
is pretty important mm-hmm right all
right good well we’re going to take a
break and when we come back Alicia will
is going to stay with us and we’re going
to talk a little bit about some of the
amazing brands that we do have with
american-made Beauty calm so stay with
us we will be right back
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healthy life dotnet welcome back this is
patty Schmucker your host here at Radio
Amb and um we’re on healthy life net
we’re delighted today to be talking a
little bit about American may beauty and
we always have all sorts of amazing
guests on the show and this is sort of
our beginning of the year sort of
reflecting on what’s happened in the
past but also sort of setting our sights
for what we’re doing in 2018 which we
think is very exciting
so Alicia is the one that runs our
website and brings all of our brands on
board and this is the one that really
has that intimate interaction with the
brand’s so only should tell us a little
bit about some of the brands the great
brands that we’re offering currently on
american-made beauty oh well very
exciting we have all kinds of categories
skin care hair care we even have some
beauty tools and things like that some
of our top brands would be Brooke
shoplift
it’s a brand that has hair brushes that
are actually made here in the US they
took over the monroe brush company and
now they’re producing brushes under
brush propolis that’s pretty exciting
brand we also have sell very great indie
skincare brand really innovative
products we love the founder and maya
she’s a really really sweet person and
her line is just a gorgeous skincare
line we also do makeup we have a great
brand called Hugh noir made and pettier
they made in the yeah Portland uh-huh
Portland Oregon um and by paul Hayes
she’s a chemist and makes beautiful
products
beautiful color makeup products are we
even if you want to you can kind of go
away a little bit from from Beauty we
even have a line of fashion clothing C
to Co cure really innovative fabrics
that she uses that are very advanced
very healthy and beautiful comfortable
clothes that I know Patti you and I both
have a couple of items from her and
they’re just wonderful couple couple
would be an understatement for me but
and ever
what and the interesting thing is is
that you know people say well why you
have clothing on you I mean I thought
you were beauty and we have included we
actually M expanded into clothing for
Sita because her clothing is really what
I consider to be wellness clothing the
fabrics are made from all-natural
materials
and she’s really made big inroads in the
spa industry where many many spas around
the world are actually carrying a
product because of how how healthy they
are on your skin and just to live in so
that’s I wanted to say a little bit
about that particular category and you
said as you mentioned Alisha it’s 15
different categories of products that we
have on America may Beauty right right
exactly yeah and I think one of the more
I think one of the more probably what’s
very popular right now with the natural
and organic and one of the brands that
sticks out for us on website for natural
and organic will be Theodora hmm they
have some beautiful products a lot of
non lager greens but a few of her core
ingredients that come from the civilian
rainforest but also made here in the US
and her products she has a great
following and her products are really
effective and just a beautiful indie
brand that I think is growing
tremendously and when I tell people
about the fact that we actually have
this we’re a marketplace that’s brought
together all of these brands under our
roof what is the cry
to Alicia for brands to be able to be
listed and sold on America my beauty
what we need to have their products
actually manufactured here but there are
certain percentages of outside
ingredients that can be used within the
product as long as they stay within a
certain percentage um it’s still within
the guidelines of being made here in the
US so as long as the product is actually
filled in – that’s kind of the biggest
criteria that it’s actually filled into
the containers and the packaging here in
the US on the long and and also being
combined and mixed right that’s kind of
an easier way to explain how they fit
into the different categories and what I
what we think is very important about
that is that the the actual coming
together of the ingredients is where the
safety is built into the product you
know it’s that in liquid product in
particular and one of the primary
ingredients is going to be water so
being able to have that water source
being a u.s. source as well as the way
the product is actually put together it
ensures the safety and as Alicia had
mentioned in the first segment we also
do an extensive evaluation of compliance
with labeling which ricourt which means
that they’re the brands are transparent
to consumers which is one of the reasons
why the FDA has the kind of labeling
that it does is so that it is
transparent consumers can make informed
decisions before they buy about their
product but Alicia we do a lot in terms
of we’ve also in addition to having our
brands that you can come under one roof
and be able to buy everything from hair
to skin to foot care to nail care but we
also have a number of nonprofit
organizations that we support can you
tell us a little bit about those
organizations absolutely um we have some
really interesting industry kind of
facing organizations
when it comes to mind the eyes on cancer
founded by husband-and-wife team Dean
James Foster and Jean Bray Foster the
mission of eyes on cancer to advance the
prevention early detection of cancer
through education in the beauty industry
because they’re basically teaching
people who work within the beauty
industry how to check for cancers and
they actually help with educating the
beauty professionals in schools and
salons how to be aware of skin cancer
and recognize how to detect it early so
I think it’s a really important kind of
there in the first line of communication
and connection with people sitting in
their trainer yeah and and all of all of
these organizations what I love about
the this particular part of our business
is that every purchase that you make
there is a portion of those purchases
that go to support these different
different groups but all of them that
we’ve selected our organizations that
are in some way have some connection to
the industry and Alisha’s will the one
that that manages them is there any
anything in particular that is exciting
for you as far as 2018 with new brands
coming on board absolutely I think that
we’re reaching out to more and more
brands and I think that um this is a
really important thing for community
building for brands and part of the
reason why that’s important to us I
think that more and more brands are
thinking this way how can we give back
to our communities and I think going
looking forward in 2018 I think a and B
would love to bring on more brands that
have that kind of underlying theme to
their brand if they’re helping with
their communities and their give back
and their reach out but I think that’s
important for all brands going forward
now absolutely all right well we’re
going to take another break and when we
come back a leash Pierce will come back
with us and we’ll talk a little bit more
about the Bema program
in our foresight forum for 2018 so stay
with us we’ll be right back
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your way hey thanks for staying with us
this is patty Schmucker and here here on
radio am beyond healthy life net during
this segment we want to talk a little
bit about some educational opportunities
that we have built for 2018 the beauty
industry market access program has been
around for the last five years and
alicia has alicia Pierce has been
involved with it as a participant and
now in 2018 is going to be one of the
other subject matter experts that will
be delivering content so we should tell
us a little bit about the beauty
industry market access program well I
think that the most striking points that
that really am be my attract be my they
attract brand T Dina is that when they
learned that 76% of the buying power is
outside of the US that I noticed when
indie brand is mind blowing especially
one that has been trying to get a
foothold in the u.s. to understand that
there may be a larger market that they
could attract if they could become
compliant now that’s the question that
puts up the dilemma you know with all of
the inquiries we’ve been getting from
the amazing innovative integrand
how do you take those four steps to
because know that you’re compliant to
make that step in and branch out um a
lot of them who’s been asking about
well going to London me too going to the
EU and the manufacturers and
distributors really need to take a step
back I think and this education is so
valuable in teaching them the skills
they need to really grow their company
domestically and internationally in that
and then I think is the interesting
thing when we began doing this program
is that the some of the same things that
one needs to be able to be successful in
the domestic market is what’s necessary
for the international market but I think
even more important
were you surprised as you went through
the program how many decisions needed to
be made before you put your first amount
of goop in the jar that affected
international oh yeah definitely and and
those all of those steps I think get
overlooked when a manufacturer gets the
emotion in the way or maybe a need to
just get to market and you know we’ve
experienced that just need to get to
market and wants to jump over all of
those steps and then they find while I’m
here but I don’t have a strong footing
because I didn’t take the time to take
all the proper steps right and it can be
overwhelming especially if you’ve
already launched and trying to backtrack
right yeah definitely the program is
broken into two parts a two-day program
for level one that just focuses on the
basics and what one needs just for the
domestic environment and then level two
is a two-day program that turns the
attention to the international market
when you went through that particular
part of the part of the program
Alisha was there any sort of major
learnings or things that really shifted
you’re thinking about your own brand
well I think that at the time it was
really overwhelming and what it really
got me to do was take the emotion out of
it and look at the project’s objectively
and I think that last day with the group
of distributors was really the highlight
because it was a culmination of
everything that we learned everything
from you know finding a responsible
party in you to all of the wonderful
assistance that we could is available to
us in the u.s. to make that mean it all
kind of came together in one cohesive
thought on that last day one piece of
presentation right and that was really
the proving ground of everything that we
learned you know when I constantly asked
by new brands you know what do I need to
do to get certified in other parts of
the world and so the very first thing we
tell people is there is no certification
you you you must be registered in in
markets outside of the United States and
again if you start early and you begin
if you want begin to gather the
understanding of what it takes to be an
international brand the exercise and the
work that’s involved to build a global
brand that that work starts before the
first bottle is produced because there’s
many decisions about ingredients and
documentation and paperwork that’s so
critical to streamline and make your
registration process easier but if it’s
not done to begin with changes going on
regulation and you even before you get
to the point of formulation then you
know all of that needs to be taken into
consideration that it just hurts my
heart to tell a brand that you know yes
you have this beautiful label that
you’ve invested in and now you need to
go back and revamp it and flip the
ingredient deck properly and yeah just
yeah right a lot to consider right
I’m really excited about the the
revamping of the Bema program and the
foresight forum that you’re implementing
I just picked up this great saying four
five leads to insight which shapes the
actions are actions in the present and
so I really excited about the work that
you’re doing is next month
right right so the the earlier this year
last year I began a process and I for
those of you been following our program
know that we had some directors from the
Institute for the future which is a 50
year old think tank that helps has
helped to observe and gather what they
call signals or data in the current life
that we’re living and to be able to
identify and and utilize that
information to predict what life is
going to be like in the future
and that mindset is called foresight and
I’ve had the privilege of being involved
with the Institute now this last year
and going through a process by which
I’ve learned some of those tools so I
have become a foresight facilitator and
that is what we’re going to be
implementing in 2018 in conjunction with
the Bema program so if you participate
in the Bema program you’ll have an
opportunity to add on a third day in
which we will be sharing the discipline
of foresight thinking and providing the
tools that you as a member of your team
can take back to your organization and
begin implementing and it really is a
very natural process we do it
[Music]
organically in most organizations but we
just don’t put it in the context that
allows us to connect the dots so that
you can move into the future by
capitalizing on the innovative
opportunities and so that’s what the
foresight forum will be and it will be
an add-on to the Bema program in 2018 so
I’m
excited about that as well just a
natural extension of what we’re already
doing the idea of giving manufacturers
tangible tools that they can replicate
in their their own business such that is
that’s the cold you know right
absolutely
all right well we’re going to take our
last break and when we come back I’m
going to coax Christina to come and talk
with us again and we’ll talk a little
bit more about so the social arena and
how we are giving voice to our own brand
and to the brands that are part of the
american-made beauty marketplace so stay
with us we’ll be right back
[Music]
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[Music]
welcome back this is patty Schmucker
your host here at Radio a and B and I am
just thrilled to have the opportunity to
have my team Alicia Alicia and Christina
here with us today in a rare a show
where we’re telling you a little bit
about what we do in more detail and some
of the things that we’re particularly
excited about going into a 2018 so
Christina you take care of your major
role has evolved this year and the
social arena tell us a little bit about
how so how social is playing an
important part in bringing brands to
market well I think the social media is
exactly like it as as it says of social
it’s connecting with different people
that’s one of my favorite things about
it doesn’t even feel like I’m looking
sometimes I’m just connecting with
different brands are is a purse it’s a
person that’s running it so I’m usually
just connecting with different people
and it’s really important it’s the face
of everything and going out there and
talking to people so I love it and so
how much time do you spend every day
because you really at this point you are
managing to two brands american-made
beauty in the social environment but
also Alex and Tay how much time do you
spend every day on social platforms
I probably easy four hours a day mm-hmm
could be more if I’m trying to do just a
little bit of networking going out there
and plug in doing all the little likes
and saying hi to everybody but yeah at
least four hours a day okay and what
what at this point are you seeing with
everything that’s happening in our world
politically and culturally for the
contacts
depending on when you’re listening to
this radio program just a couple of
nights ago we had the Golden Globes and
Oprah Winfrey received the Cecil B C’s
ld2 meal
is that the right pronunciation award
and you know really talked about the
idea that time is up the the the the
environment that has been is done and we
are moving into a new era in which
people are able to speak their truth are
you seeing because we’re in that in that
critical point in which social change is
happening are you see a shift happening
in the in the social arena I’m sure like
the dancers he Golden Globes everybody
that was every what everyone was talking
about I think especially for women we’re
using our platform when it comes to
beauty that this is this is how we’re
going to connect with everybody and
we’re going to do it however we can so
so yeah it’s totally I think where it
we’re talking we’re doing what we can
using our voice and since you hit your
you’re the one that’s leading that
charge what are some of the things that
you share because I know you’re guiding
me and being more engaged in this
environment for for others like myself
what are some of the things that you
advise for people to be more effective
in the social environment making the
connection I think sharing people that
inspire you will inspire other people as
in you’re connecting with someone so
it’s it’s a win-win everybody it’s kind
of the point of it is connecting and and
sharing stuff that you think is this
awesome and I think that’s a big part of
it right right and a leash and Alicia do
you are you finding it easy to get
involved on a social level or there any
particular things that you’ve
with regards to changes that are
occurring as our society is going
through this big cultural shift I think
I’m I’m seeing off just a lot more
people coming forward and speaking and I
mean he can do social media and I think
it’s not just a one time you amid you
get the tide of lots of people saying
things after the you know the Oprah
speech and all that but there’s an
underlying kind of scene till to kind of
everyone’s daily posts I’ll just you
know every now and then really seeking
their mind and that community is staying
strong not kind of breaking apart it’s
kind of we’re all kind of united it
really does look that way
Alicia exactly yeah exactly between
being you know wanting to be seen as a
young techy and I’m in it you know and I
can I can Instagram I won’t snapchat and
I make really valuable connections
people are able to ask me questions
about building a brand or their skincare
regimen and have direct access to me
which I love and I have that direct
access to them which I love and I and I
think it’s valuable for that reason I
also have a little bit of a nostalgia
for the way things used to be I guess it
has changed the industry so much with
the influencers sort of taking the place
of makeup artists who have been really
you know investing time and energy in
their careers and actually working in
the field so it’s a tool of hate it
really is it’s necessary and I love the
connections of friendships that I’m
building online and I know that it is
probably the single most important
reason my skincare makeup career has
shifted right brands are you know paying
celebrities to use their products now
paying celebrities to use their makeup
team and and that the whole dynamic is
now right in Christine I know that
you’re doing a lot of visually in that
social environment hat what are what
what’s what guides that what why do you
think it’s um it’s really taking over in
terms of a visual perspective I think
it’s a fast-paced world and everybody
wants all that information as fast as
possible if you notice usually it’s a
picture with the words just coming out
you don’t really have to do much yeah I
think it’s all evolving yeah I got to
keep moving with it
right exactly and so as we wrap up today
I want to thank all of you all three of
you for just the amazing contribution
that you make not only in terms of
putting your heart and soul to it but
you make me laugh you bring a big smile
to my face and I think that we’re doing
an awesome job and making a difference
in the world so thanks for being with me
today and thanks for showing up every
day in my life in a way that makes me
happy all right well that’s going to do
it for us today
I believe that 2018 is going to be a
really awesome awesome year
many of us are quoting Oprah for a
variety of different reasons but I think
one of the things I loved about her
speech the other night was in her
closing said something about the fact
that in the in people’s darkest hours
the opportunity to maintain hope for a
brighter morning is what gets people
through and that’s really what has
gotten us through this very dark year
I’m glad 22 2017 is behind us 2018 is
going to be an awesome year be with us
next week as we talk about the bathroom
key and continue to bring you amazing
stories about beauty fashion wellness
and health I’m patty Schmucker thank you
for listening to radio a and B where we
think pretty is pretty
important in all things in beauty
[Applause]
[Music]
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[Music]