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Home > American Made Beauty > June Olson – Salon Consulting Business 101
Podcast: American Made Beauty
Episode:

June Olson – Salon Consulting Business 101

Category: Business
Duration: 00:57:17
Publish Date: 2018-07-10 13:00:43
Description:

After an exalted 30+ years in the salon and beauty industry, Patty Schmucker’s guest on this episode of RadioAMB is taking the next leap in her career by stepping out and into the consulting business. June Olson has been educating and leading salon owners and staff and helping to grow beauty businesses since her early days with Horst Rechelbacher and Aveda.

June talks about how she started out in this business, how she got involved with The Aveda Institute and why her experience working with hundreds of salons has led her to start a consulting business focused on leadership and salon success. She discusses why the beauty business is so unique and that understanding the challenges of salons and spas makes her approach so valuable to salon owners.

Listen in as June and Patty take a deep dive into the business of beauty and how salons and stylists can get ahead in today’s beauty landscape.

Transcript:
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pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m Patti
Schmucker licensed cosmetologist has
been in the beauty industry for over 40
years
radio a and B stands for american-made
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keeps Beauty moving you know one of the
things I appreciate about getting older
is the joy of knowing that I have met
and made lifelong connections with
humans that have made footprints on my
heart well we don’t have the opportunity
to talk to each other often when we do
it’s as if time has not passed my guest
today is june olson who has just
launched her newest entrepreneur
endeavor after a career with Aveda
I’m delighted to welcome her and share
with you
her history and some important lessons
she’s now sharing in her new business
with salon owners to help them build
their business
welcome to Nelson I’m delighted to have
you with me so I know that it’s we a
little bit of context in terms of where
you started you and I basically cross
paths at some point in which in our
early career is at aveda but let’s start
at the beginning and what was some of
the ways in which you have served got
into the beauty industry well first of
all I grew up in a little town in South
Dakota and so and it was probably the
probably the most ambitious kid and Joan
and I honestly the loves of my of my
what I really really loved in high
school I love to band music I love
chorus I excelled at it and I also love
journalism and so in my junior year I
made a decision that I was in a ghost
college and so I you know college of
them called it at that time not the
university I was going to major in one
of those my senior year I decided it was
going to be a music major and I went to
Augustana which is a small fine arts
university I went there and made my
application and try it out for the band
that made it right up for chorus and
made it and then about a week later I
sat down with my parents is that I don’t
think I want to do that you know I just
really don’t think I want to do that and
force their faces I love them dearly and
their little faces drop and I said maybe
I’m going to be a hairdresser I’m not
sure oh no of course they didn’t know
they were you know they were not sure
which day about that night I think that
maybe even when we a hairdresser maybe
I’ll just work someplace for a year
someplace and decide what I want to do
for school but then I think I want to
get married – I was 18 years old and
they know either but they were they were
feeling like you know it was just it was
manic you know it’s god bless them right
handled it very well but I know it was
pretty tough for them so a bracket was
still in the army
coming home from Vietnam and moved to
Minneapolis when he came home from the
service we got married three months
before my 19th birthday and I’m sure
that that there are a lot of people
thought are you kidding me this is not
going to work out but we will be
celebrating 49 years this year so it did
work
oh my goodness I worked at a hospital
for a year I decided that I did want to
go to cosmetology school and I was
really fortunate in my choice I you know
weirdly I chose the cosmetology school I
went you based on the location and
proximity to my home I got really lucky
and I went to a school called we’re
doing school and interestingly you know
as it as look at you know moving forward
and by connections that I made years
later who owned that school is the woman
the hairdresser who brought horse Rocco
Bakker to the United States to to do
work in the United States and she’s the
person who was driving the car that he
would eat oh he used to tell the story
about getting in a car accident having
to stay in the u.s. to have his medical
bills so that was just kind of weird
well that’s and that’s pretty fun
I’m een that really was life-altering
because he was in a car accident and as
a result of that car accident he had to
stay here and that’s what began the
whole Aveda father I know right exactly
and so you so you what you you were at
that school and were you at the school
at the time that that happened no
happened before I started in this okay
you know the story heard right away when
I started and so um I went to school and
um was it was it instinctual did it did
it feel natural to do hair the people I
fell in love with a career fell in love
with the profession I talked cosmetology
for a few years for that school and I
loved teaching teaching taught me to
communicate well
taught me how people learn the different
ways that people learn and definitely
has served me well in my entire career
and I love being a stylist I adored my
guests I cried when I when I changed we
what I was doing and I left the floor I
cried you know cuz of course I thought
that they wouldn’t get along without me
and I you know they did just fine but it
was me that was a struggle with leading
them right but you did and and but it
was a fast a fast forward for you in
terms of getting from from school from
school you became an instructor and a
stylist pretty quickly and did that for
18 years was really involved in my
president of the Minnesota cosmetology
Association really involved in
everything I could be involved in
competing here so in competing and just
just in love with my career it’s totally
in love with it and honestly I had no
idea where my career would lead me I
have no idea but at that 20 you know
that that you know those 18 years would
lead me to a twenty nine to nine year
journey with course Nevada for sure and
so how did you need me Horst I actually
was a horse groupie okay I knew who he
was and I adore diem and when he did
what a Twinner whenever he was at a show
I was the show I went to his class I
said in the front row because I thought
it was an amazing hair dresser which he
was and I was so intrigued because of
course during that time he was promoting
his Abeyta line we sold a betta at the
Swans I worked in so I sold the data
behind the chair and so I would watch he
and his sidekick shivnath and I always
thought absolute you know kind of the
the the adoring person audience shaking
my head yes and everything so I was such
I was pretty smitten with the whole idea
of course buckle Walker that’s for sure
and so um did you with the pathway into
getting to evade a fairly easy
it was I I never thought I would work
for a Veda I would follow horse around
and sell the product in the salon I was
perfectly happy being a stylist and I
was doing a seminar for Rick Oberg who
owned a distribution that eventually
would be the advantage distributor in
seven states he asked me to do a
presentation for his stylist of swans he
worked with and that was in 1988 I did a
presentation on you know the value of
doing an incredible consultation what
that look like teaching is this group of
people how to do a great consultation
and the whole objective was for to do a
consultation that was so good that he
cast was delighted with their hair and
they did understand along with that that
they needed to use a professional
product in order to maintain what we’ve
done and the Director of Sales for Aveda
North America was Indian my seminar he
came up to me afterwards and I loved
what you did would you would you be
interested in interviewing with horse
Rocco Bakker for one of the three
positions of a data sales director in
North America right right well sure all
interview you know I don’t know if
that’s you know I’m not sure I’m not
sure about it but I’ll interview and so
um when I had you know obviously the
interview is setup date and when I went
in for the interview I was I had decided
that you know this this really looked
like a great opportunity I did have I
love the Aveda product line and I had a
great faith that the company would grow
I had no idea that it would grow the way
it did I didn’t have great faith in that
so if the interview you know starstruck
of course as I was I went into the
interview I thought it looked really
good I mean dress low my hair look great
color look great and horse they asked me
a lot of questions he was very friendly
very considerate and complimented me and
I remembered seeing me at shows and when
we finished the interview I thought that
I did really well and I could tell it
was around
ugh and he said well I really appreciate
your time but you’re not really when I
even mentioned in my mind you know as
far as the image that I would be hiring
for this position and so you know I did
not show it but I felt really deflated
and I smiled and I paid the first time
and I shook his hand and I got up and I
took probably five steps toward the door
and I turned back around and I walked
back to the chair and I sat down and he
looked at me you know I’m sure he was
like okay what’s going on and I just
said he of course I just need to share
something with you whatever room I’m in
I’m the hardest worker in the room and
if I’m passionate about something that
passion will catch on to every single
person that I meet and if you don’t hire
me I believe that it could be the
biggest mistake that you will ever make
in your business it went really well and
that would and that was that was the
first day of how many years the first
point sorry that was a that was the
first day of how many years did you end
up having an innovative career 29 years
and what courage to make to make you
know to stand up and say hey you’ve got
to reconsider consider this where do you
think that courage came from you know I
don’t even know if it was courage I
absolutely believed at that moment that
that was the shirt it was very clear to
me and I wasn’t nervous to going back
and saying uh-huh yeah yeah right right
all right so so you you started the
career and I’m what you know was there
some particular points that really
resonate with you today as far as how to
shape your life oh absolutely you know
of course was absolutely he was so
brilliant but he was tough he was a
tough leader but he also you know led
with a lot of love and he was a great
teacher you know through
I really really felt even more in love
with the beta I developed a deep
understanding and love for the
environment and caring about the
environment and I met through him
amazing salon Trailblazers from all over
the world and I learned something from
every single one of them it was amazing
and one thing that horse got taught me
that that just sticks out in my mind as
I’ve used to this day is that he used
constantly used his company mission to
decide decide for decisions he was going
to make for his company
I remember sitting at a meeting where
there was a product that that you know
we were talking about in the meeting
with a marketing department and sales
and it was just about ready to go to
market and of course went back to the
mission and he did not like one of the
ingredients of skin it and he scrapped
the entire project right and that was
that was an expensive thing to do but it
was an amazing amazing decision to make
right half of the company in the
company’s mission and and I think that
those are you know the things that stand
out from me as well I remember one time
watching him at the factory actually
dumping a 50 gallon drum of Bulgarian
rose water that had come in a rose oil
and though this would have been a with
this would been thousands and thousands
of dollars because it did not meet the
chemical specifications as far as being
toxin free and he was just so angry just
dumped the whole barrel yeah yeah
absolutely
why do you think June that that that
what the like a moth he attracted a
certain type of person but in particular
we met so many trailblazing salon owners
as you said what was it about that
culture and what was going on that
attracted people that were really
innovators at that point I think
I mean it was so new it was really new
it was certainly innovative I mean
honestly the first the first beauty
company decides I’m fine about these
principles was it was amazing and the
fact that that he was an honest and so
talented I think was was a big hook for
people to you know just want to see him
and then be attracted to his product
line so there are a lot of things that
fell into into place beautifully for
that company to to grow and develop as a
pet and and I think you said it to that
whole idea of he had he he defined
himself he defined who he was and who
the company was and he was adamant about
staying true to that that definition and
that purpose of what he was all about
yeah yeah and so today what do you think
is um the the relevant salon knowledge
that you’ve gained from from 29 years of
being with it within that role well one
of the things is that that you know you
could be in a situation in a business
and look at another business and think
oh my gosh they’ve got it all together I
really learned that there is no salon I
never met a salon I’ve never bought into
a salon that didn’t have some
challengers just like all businesses do
and I realized through that that you
know ever every leader sometimes Maivia
coach or somebody to help identify
challenges and possible solutions within
there within our organization I
certainly learned that leadership is a
balancing act and with staff situations
I can’t tell you the number of times
that salon owners pulled me aside and
said you know I I don’t even know what
you do in this situation and and I think
that that happens across the board in
any business hmm I met a lot of salon
owners who were super talented great
people absolutely no they were not they
have no ability to pry
oriT eyes and i what I learned from that
is that if you are a leader who can’t
prioritize that is not a sustainable
leadership model you have got to learn
to prioritize because otherwise all of
your time is going to be spent pulling
out putting out fires right question
right and one other thing that I noticed
that I think is typical of a lot of
really good leaders but it’s a flaw and
that is having to make every business
decision the final on it yourself
instead of learning how to delegate and
feeling comfortable delegating when
that’s a huge one yeah for sure
so those are some of the big ones and so
how do you when you encounter salon
owners or business owners that don’t
have haven’t demonstrated that ability
what what are some of the ways that you
help them understand the value of being
able to do that
what what’s interesting is is I never
I’ve never put myself in the situation
nor would I put a leader salon owner in
a situation where I just say you know
you I can say that you don’t delegate I
ask a lot of questions until they tell
me they can’t delegate mm-hmm
and so it usually is wrapped around
there they’re you know they’re too busy
they have too much to do they have to
make all these decisions and then I
start to ask questions Dell with regard
to decisions and you know are they all
decisions that you have to make well
yeah I feel like I have to make every
decision I own the business and and then
ask you questions I let’s just take a
look you know take a second write down
all the decisions that you make in a
week and it’s a long list and so they
take five or ten minutes to do that and
I said let’s take a look at them space a
little check mark on the things that you
know honestly somebody else could make
the decision on right and so you know
what we do is hone it down and I think
is very obvious to the leader that you
know what I’m holding on to some stuff I
don’t need to hold on to yes and
more about that right right and at this
point you’ve made a decision to go into
you know deliver Veda and make some
changes tell us in the last I do we’ve
only got about a minute or so left but
can you can you tell us quickly why you
made that decision well I left the data
on October 15th of last year such was
2017
I had a great ride 29 years on 67 years
old I mean I had all kinds of people I
told my gosh aren’t you gonna retire
even Roger she just relaxed so I decided
to delete the company and just I’m not
sure what it was got wasn’t sure I was
gonna do but I knew that I would have
another career because I’ve always
wanted to have a second career you know
like if it’s a retirement career and so
that’s kind of that’s kind of what I
decided to do and it’s it’s been very
very interesting and super rewarding and
yeah it’s a new chapter it’s a new
chapter okay great well we’re going to
we’re going to close out this segment
and when we come back we’ll talk a
little bit about what the next chapter
is for June Olsen so stay with us we
will be right back
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positive people and radio unites healthy
life dotnet welcome welcome back you’re
listening to radio a and beyond healthy
life net I’m patty smoker and I am here
with June Olson who has created a June
Olsen’s consulting business for helping
salons I really reached their fullest
potential after 29 years of working for
veda corporation an 18-year career I
working behind the chair and being a
instructor in the professional beauty
industry so a long career in the beauty
industry June what what made you decide
to go into consulting versus just taking
it easy well I kind of thought about
just doing the retirement thing and my
husband is been retired since he was 58
he’s 72 so he’s been retired a long time
you also need to understand that for 29
years of our lives
I traveled almost every week and so we
were used to a relationship in a
marriage where you know we had three
days about each other and then we’re
excited to see each other and then we
were happy the other one left and that’s
kind of so we got you know was it I was
home for about three weeks and and I
decide I think what I have to do
something I really do think that I
neither I just you know I’m going to go
with another career and he said that he
was really glad about that and he was
but he said I’ve been a little you have
been a little concerned that I might end
up but you know opening a minnow store
or something because we live on a lake
in a resort community in central
Minnesota and you know there’s not a lot
of there’s not a lot of opportunities
for me to go into a career where I’m
working or someone else up here right
for sure and we don’t live in an area
where you can retire and then you know
shop at Nordstrom all day and then have
a great launch here
that is not where we love that like that
so I took time I took a few weeks and I
took a look at you know what decision
what things should I consider in
deciding what I want to do next and I
kept coming up with how much I love love
love to beauty business and you know why
I would like to continue working within
the beauty business instead of looking
at going back to school of being an RN
the oldest person to have done it right
right but but a part of it was just just
an amazing love for the business and not
being quite ready to walk away from you
know those people that I admire so much
for what they bring every single day to
their guests right well that makes that
makes sense and so tell us what is the
business today what it would what are
you offering
well I work with some with salon owners
as a mentor and a coach and sometimes as
first you hold them holds them to the
commitments that they say so there’s
that I do seminars for salon teens again
in that with if that involves meeting
for two or three times with the owners
of the organization whether it be in a
data Institute or a data salon and
finding out what message do you want
your team to have in this day and so
once we get that message then what I do
is I put together a presentation for
them I do an outline first and I we go
back and forth until they’re 100% happy
with what I have put together for them
and then I would create all the slides
everything for the presentation and take
over that entire day for their team and
then I work with five to working with
this one and a continual basis and owner
who’s brand new came here what was a
stylist in the salon so came into the
business and working with with her on
several categories of her business just
in giving her guidance because she’s
brand-new so there’s a lot of things
they can do and have you found that
working with salon owners are they
comfortable with hiring a consultant and
knowing how to really work with one well
Patti here’s another point that I really
looked at you know it need addition to
my love for the business I really kept
coming back to the last three years that
I work with the beta but number of salon
owners that would tell me that they had
been you know they’ve been absolutely
who reached out to them who was a
consultant a business consultant who
said that they thought that they could
help with their business and so they
hired this particular person in this
case and they spent some time with them
you know sharing things about their
business and I said so what result is
you get like what if it confirmed to for
your bring back you and I was shocked at
the number of times I heard well they
kind of just recurred regurgitated
everything I told them and they put it
in a spreadsheet and rearranged it I
mean they got nothing nothing but they
got from it right and so so I looked at
it and I thought okay so maybe this is a
business consultant who doesn’t
understand their business or maybe it’s
somebody who’s just hanging their head I
didn’t know no but but I didn’t I I was
not comfortable with that and it made me
sad that people were experiencing that
and when I saw our business and I
thought about being a consultant and you
know I thought well business is business
I guess that any consultant could could
you general consulting in the beauty
business and this is my thought about
that you know
yes business is business but honestly in
my opinion the beauty business is so
unique the work that’s done in salons is
just so entwined with the gifts emotions
and their self-image and I can’t really
think about another business where you
know were it’s fat entwined
because you know if you could if you get
a haircut you don’t like then you’ve got
a problem and it does affect your
self-image and that there
happens but you get a haircut that you
love and you feel like a million bucks
and let me tell you it changes your
entire perspective on things right so
you know it just taught me that
perfecting critical techno techno
excellences is so important and it takes
time attention and a good plan and so I
do that with so on soft skills you know
this one you can be as talented
technically as possible and if you don’t
have the soft skills to communicate
properly do a proper consultation really
really learn to listen you will never be
as as successful as you could be it’s
impossible that’s for sure and do you
find that that is particularly with the
big variance of age between the newer
people coming into the industry and the
people older people like ourselves who
have been in the industry we’ve never
had this wide expanse of people do you
think that that’s playing a role in in
the whole soft skills issues you know
when you just look at the difference in
how millennial for example communicates
with their friends compared to how
somebody will not me because I text I do
all the cool stuff right we love that
about you June
[Laughter]
yes there is a big difference and so you
know if that’s not what you’ve grown up
with that kind of etiquette that kind of
list you know somebody teaching about
with things somebody teach you about you
know the soft skill of consulting with
somebody so that they’re really excited
about the service you’re providing then
somebody has to teach you that right
right you don’t know that you’ve not
that’s not been your experience yes
absolutely all right well we’re going to
take another break and when we come back
we’ll talk a little bit more about why
salons fail so don’t go away we will be
right back
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healthy life net hey thanks for staying
with us this is patty Schmucker and I’m
here with June Olsen who is just
launching her new consulting business
offer salon owners we’ve been talking a
little bit about some of the things that
she’s already learned and observed on
working in coaching salon owners after
29 years of working with Aveda June tell
us a little bit about some of the
classic things that you see I’ll cause
salons to fail well I mean toward the
top of the list if not the top of the
list is location I really can’t even
count the number of times that I had
somebody who was really excited about
opening a salon they wanted to carry a
Veda they asked me to come and see their
salon you know but the location the
space that they exposing and I got there
and you know I am driving there I kept
thinking you know it’s got to be this
just I think my GPS has taken me the
wrong place because this cannot possibly
be where we’re at and it was off you
know off the main main area were you
know where all these everything’s
happening where all the cars are going
by I have been to locations that were
you know right next door to check
cashing and across the street from
furniture wrench or furniture and
appliances
you know that is not an ideal place you
always have to remember where your guest
who is a guest you’re looking for and
where are those guests and unfortunately
something else that happened so many
times was I was contacted went to look
at a location and the first thing I said
was did you sign a lease and they had
already signed the lease oh wow and it
happened again and again and again so
the biggest advice I can give anyone
listening who is considering going into
a business buying you know and renting
your space have somebody who knows about
location look at the space with you for
before you sign a lease and also have
somebody who understands how to
negotiate a lease to look at it with you
right absolutely absolutely that make
sense redness in all businesses location
location location it is the critical
critical piece and so how about a what
are some of the other points that you
think are important for new new salon
owners to be aware of well really I mean
obviously a critical thing is cash flow
you have got to have access to cash and
you certainly have to you know certainly
go to a bank and get money but in order
to even to even get a loan you have to
you have to show that you have some
assets to use for collateral and I have
met a lot of salon owners who really are
successful who you know just really
didn’t have a lot but they had a house
and they put that house down as
collateral and let me tell you they they
were really committed to make that
business work because they had you know
they had put their their largest
financial asset on the line but the more
taxes you have to cat for cash the
better off you are in getting the kind
of loan the type of loan but the
interest you want and if you don’t have
enough cash flow don’t open this one
until you have enough cash flow I mean
underfunded businesses and just like fun
businesses like any other business and
underfunded business will be an absolute
struggle to keep in business you know
until people get to know who you are
what you do until you gain a reputation
if you don’t already have one and you’ve
not started with a with a real solid
foundation of the community knowing who
you are and what you do it takes you
know it takes what same even I would
have enough funding for three to five
years right today to make payroll to pay
every single expensive if you if you’re
not making any money is because you
probably won’t be making any money right
and and so to be able to understand that
I mean I think it’s really critical when
you talk about cash flow is really to
understand what is the true cost of
operating that business where does
somebody go to be able to get that kind
of information so they’re not walking
into a sole a business blind the best
place is advanced still has their
business college mm-hmm I know that’s
been updated I mean that’s a I’m not
there anymore but you know that
certainly I still hold that in a high
esteem as being a really really great
program
I think they you could meet with some I
I would recommend if you know a salon or
this is successful me with them yeah
absolutely it’s a great way yeah what I
see from you know what I’ve seen from
working with salons is you know one of
the reasons and the other reasons but as
one might pursue the profession might be
as their owner that they’re underfunded
is because their payrolls too high
started out by paying people more than
they would have to or their rent is too
high they did not negotiate a good lease
their service pricing is not up to par
as high as it should be
right and one of the things I see over
and over and over the such a temptation
for a new business owner is running too
many personal expenses through their
business mm-hmm yes three kids in
college and maybe they least three cars
and then one for them and once their
partner and they they get five leases
right right yeah yeah it goes down the
Train and you know what what’s
interesting and I know we have all sorts
of different types of people that are
listening to this but the same things
that you’re talking
about with regards to running a
successful salon is true of running a
successful beauty brand and that is you
really need to understand what are the
true cost of running that business and
and and talk with other people who are
in the industry to make sure that your
labor costs are not too high that your
cost of operating your business is in
line you talked about service pricing I
am working with a brand right now who
has never gone out and done competitive
analysis to understand if they’re going
to sell a four ounce bottle of cleanser
for skincare in the marketplace what
should that price be because I’ve looked
at everything else they’re on the market
and it’s the same thing with pricing for
your haircuts you need to know what else
is out there in the market and then
you’re going to bounce it around against
your cost of goods which is your
overhead and all of those are parts of
really understanding the business before
you get locked in I know when you’re
excited about opening a business you
just want to open a business hmm you
know you just want to open it that’s all
you want it to be pretty and you want
the furniture to be nice and you’ve got
all in your mind and there are so much
homework that needs to be done to be
successful absolutely yeah yeah and do
you think that there is a some specific
leadership skills that are critical to
the success of a business absolutely
nobody here’s the thing in 29 years I’ve
never had anybody say to me I’m a
terrible leader and I need a hall noise
wakes up in the morning and says you
know I’m going to be a bad leader today
I think everybody has in their in their
mind that they’re going to be a great
leader but you’re not automatically a
great leader they’re things we need to
learn about leadership and I would say
that that one of them is you know that
you have to inspire staff the staff has
to be inspired by you they have to
understand your mission and your vision
they have to believe in what you’re
doing
and I also find that people are pretty
excited about hiring and they tend to
hire too fast and keep and keep people
too long it’s such an important point
you know they you the people who are who
are continued to show up and collect a
paycheck but have basically quit on you
is a classic one June we’re going to
take another break and when we come back
we’ll continue this conversation about
leadership and some of the things that
really help to give people whether it’s
a salon or any other type of business
the tools to be successful so stay with
us we will be right back
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you’re listening to radio a and B on
healthy life not dotnet this is patty
smoker and I am here just delighted to
have an opportunity to spend some time
with my friend June Olson who’s just
opened up a new consulting practice
specifically designed to help salon
owners be successful June tell us a
little bit about leadership we talked
about some of that in this last segment
but what’s the business pendulum well
for me I talk about the business
pendulum all the time and I know you
know that Daddy for me I think of a
business end alum is this way when I
walk into any business and not just the
salon but any business because I’m so in
tune to this I picture that business as
a pendulum and so it’s your swing and
when I think of the culture of the
business or what’s happening within the
business I think of the pendulum
swinging and the balance that a leader
is looking for is to keep the pendulum
in one place of steady instead of
swinging to one side and then swinging
back to the other side and what I have
found is a pendulum not staying in the
center is more than likely caused by
what the leadership is focused on and
I’ll give you an example you know if you
have a leader that is all of a sudden is
really really really focused on
increasing the guest counts I in the
salon are increasing or having more just
doing marketing you have more guests
come into the organization and having
their team work in social media so all
of those things you know are kind of
combined in the one into one little ball
and and that everything is talked about
if everything is focused on and suddenly
the pendulum moves that direction and
you could just almost picture all the
employees running toward that by in the
pendulum moves
and then it stays there because that’s
what everybody’s focused on until until
the owner of the business realizes okay
this needs to be balanced and then
starts to you know add something else to
that to start to balance out and I think
that you know imagining that and and
something else to think about is the
bigger your business gets the harder
it’s like moving a big ship but I think
of it as a pendulum it goes it’s over to
the left side and you get a lot of
people standing over there you know only
in place and that’s what that looks like
so it is a balance to be a business
owner no question and in terms of being
able to know where where to be able to
focus we talked in the first segment
about one of our great leaders horse
Trek Lavaca had defined who he was who
of Ada was and he had a mission and a
vision and a value and he just like
stuck to it tell us how you really drive
the importance of that through to salon
owners when we take a look at you know
one of the first things I like to see is
what is the company’s mission and do
they have a vision and do they have
values and the importance that working
with a new owner who’s just creating
that the importance cannot be stressed
enough because once you create that that
is what you’re building the intent of
your business around and so every
business decision you make whether it’s
a hiring decision it’s a letting
somebody go decision it’s adding another
product line or adding something else
into your business growing you’ll be
expanding your business all of those
decisions before they’re made you should
be considering at least the mission if
not also the vision and the values of
your company and that’s your compass
right yeah he says the compass
absolutely and what what’s the big
picture in leadership well interestingly
enough I have met some actually very ill
pretty successful business owners who
really aren’t sure what’s going to
happen in ten years they have a pretty
good idea of what’s going to happen in
five years they’re pretty very clear and
what’s going to happen in two years and
what what it can happen is it gets so
involved especially a smaller business
where you don’t have a lot of managers
you maybe have a one manager and it’s
you you know letting that running those
show you have what I’m sure that you
heard this terminology before a bark
mark you know you get so close to the
tree that you’ve got a mark on your
forehead from leaning against it and you
can no longer see the forest and so you
know a lot of people have what I call
bark mark and that is you’re just so
involved in the everyday little things
that you forget to stand back or don’t
take time to time time like time alone
time away time by yourself or with these
Weber’s running your business with you
to take a look at where you are going to
where you going in a year where you on
track for are you on track to get where
you want to be are you going off track
what is the fastest easiest straightest
quickest way to get where you want to be
in five years but first you have to know
what you want in five years right I love
that the bark mark and you know that
impression because you’re so close to it
and being able to just take time to work
on the business rather than in the
business and that’s really one of the
critical aspects of leadership is that
you are able to actually move the
business forward you talked a little bit
about how great leaders view success and
failure can you share about with us
everybody will agree with this but I
absolutely believe from the bottom of my
heart that really successful leaders
they credit their team with their
successes mm-hmm they absolutely would
somebody says oh my gosh you’re so
successful you’re doing so well they
inevitably say it you know what it’s not
about me but I have got an amazing team
yeah and when your team can hear you do
that and your team believes that you
believe that then you’re going to have a
that not only is loyal to you they will
move heaven and earth to make sure that
you will continue to be even more
successful right it’s such a great point
it really and you know I the other thing
that I think great leaders do is
responsibility for their failures
they’re not finger pointers I always say
to salon owners any business owner but
you know if something isn’t going well I
always think about this you know it’s
not necessarily well you know this group
of people doesn’t get it they don’t get
it and always go first to what go back
to the training right what I taught them
what does they know people walk in here
only knowing what they know right and
everybody’s making the decisions based
on the past that they’ve got right so
June control whether their
decision-making is coming from but short
by showing them right instead of
assuming right so in this last minute
give us the gg June leadership advice
became a great grandparent this year
okay the first would be that I
absolutely believe that we are not born
to be leaders people may say I was born
to be a leader but I think that we learn
to be leaders and we have the heart to
be a leader if you are struggling find
another leader or consultant or somebody
to collaborate with sometimes we just
need perspective make time to ask your
team members for their opinions and
listen to them listen to their feedback
and I think most of all is not just in
business but in life we attract what we
think about a very very close attention
to your mind to what you think about
because your thoughts become your
reality that’s right that’s right
tuned it’s so awesome to spend time with
you thank you for taking the time to
share what you’re doing and we wish you
all of the best of success and anybody
that has a chance to reach out to Jun
Olsen you can reach her or you can see
her on her website it’s Jun Olsen oh l
som right
calm all right June thank you so much
for being with us today
and join us next week as we bring to you
another great show in which we will be
talking about the new skincare brand
that will be coming to market so thanks
for listening to radio a and B where we
think pretty is pretty important in all
things and beauty
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