Cynthia Phillips – Manufacturing Digital Beauty

Disruption appears to be the buzz word of the day. As the world changes quickly, many people feel unsettled. On this episode of RadioAMB, host Patty Schmucker sits down with one person that not only loves disruption, she has created a factory to produce more of it. Cynthia A. Phillips, Ph.D. leads a team of champions at The Disruptive Factory.
Cynthia Phillips
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening the
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorse or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
business for over 40 years
Radio AM B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our program sponsor
today is brought to you by Alex and take
custom nail color personalized Beauty
has arrived and it’s really very easy
download an app snap a picture tap a
color name your bottle and order your
polish you aren’t limited to hundreds of
color shades this truly personalized
nail brand brings you millions of color
options at your fingertips
do you own a beauty brand or a fashion
brand that a nail color could be a great
line extension maybe you have a cause
that needs a fund-raising source
Alexson stay is a great new solution
learn more about Alex and Tay at
american-made Beauty calm more and more
these days we hear the word disruption
thrown around as the world changes
quickly around us many people feel
unsettled with the concept of disruption
I’m one of those rare birds who love
disruption my mother tells me I came out
of the wound disrupting everything in
her world imagine how delighted I was
when my good friend and partner at Alex
and Tay introduced me to a group of
people called the disruptive Factory I
went to their website and I read that
the disruptive Factory is diverse
expense
and committed to disruptive excellence
as a group their backgrounds touch on a
wide range of industries and creative
endeavors at their core they focus on
empowering their team and clients to
create a more sustainable world with
with avenues and tools for citizens
organizations entrepreneurs and
companies to thrive engage and
contribute I immediately knew who I
needed to me to the disruptive factory
team and today you get to meet their
founder and CEO Cynthia Phillips PhD
leads the team of champions of
disruptive ideas and integrated
strategic solution builders they work
with id aters new startups social
enterprises and nonprofits growth stage
ventures and fortune 500 companies to
take inspiration into action and create
thriving enterprises of any scale
Cynthia is an economist and an
agricultural economic ominous economist
as well as a business consultant to
for-profit and social enterprises with
over 20 years experience in the area of
strategic planning marketing branding
analytics big data business development
and global expansion she is the former
director of the international marketing
and risk management at American Express
and currently consults with technology
companies and startups such as Cisco
Systems fullcycle bioplastic BIOS Erie
and riverbed she sits on several
nonprofit boards and advisory boards of
startups and on an accelerator called
think beyond plastic Cynthia serves as
the founder of global shift TV G media
partners and disruptive spirits cynthia
is also serving as a CEO of good causes
corporation and is the architect of the
passport to good which we’ll learn more
about today welcome Cynthia I’m
delighted to have you with us oh thank
you it’s just a real pleasure and honor
so Cynthia tell us a little bit about
your background how
did how did your world come together to
bring you to this place to found disrupt
us after he Oh
Thank You activity and Patty you know
just really probably to be here but you
know I started out in in economics and
statistics and really about world hunger
was my focus for going in step pursuing
that and I actually started in chemical
engineering as a young woman and I was
back in the 80s so it was the time when
when you know there was a lot of support
and mentorship for young women to be
engineers really and I always care about
like real sustainable solutions and I
also care about storytelling so in my in
my career it kind of had blended both
those things in a hodgepodge kind of way
on my own but um I started an economist
who work on world hunger issues and then
I had an opportunity with my skill set
and was your tree by American Express
and I thought well global company I
could learn something so I spent a lot
of time that’s American Express and the
appreciation for storytelling in
business actually was articulated there
and sure my to my work I’ve been able to
try on Courtin stories and drive a
change whether it be in academia in the
realm of famine early warning or in risk
management and data capabilities that
American Express to people has been
central as well storytelling and be
available to us so something out so for
for people that there are a lot of our
audiences consumers helped to put to to
connect the dots between how economics
and statistics can be focused on world
hunger that’s a good question
a lot of times lead a week there’s that
plenty of food for everyone in the world
for example and it’s a matter of
designing systems with with the tools
that you know such as analytics and them
and statistics just a kind of better
define and better bring sense the
problem but also to help policymakers
and
Asian makers make better decisions with
the actual data and what’s possible
so with world hunger it’s a very complex
problem it’s not about the lack of food
it’s a lack of a lack of systems that
work properly to get the food to people
who need them and that makes absolute
sense and so how was the experience at
American Express the opportunity for you
to move forward with that while also
starting to develop your skill set at
storytelling well you know it was
interesting I was very funny story grow
quickly because my personal story is
when I was in graduate school I had a
very serious accident which actually put
me in crutches for five years I was run
over by a car with my leg and but I
always been very interested in
storytelling and filmmaking so once I
could actually walk again series of
surgeries I had I just didn’t want to
waste any more time not doing things
that I was passionate about it was
actually it’s kind of you get knocked on
your bus there’s a reason right right
and quite literally and so I got rocked
and I for the myself with a camera team
and I did a couple projects one was
Israeli artists who are arab-jewish
Andrews who tell her stories of cold
distance by showing their work together
and the other was in Latin America
looking at a sister city program within
Arbor Michigan but in that in that you
know it’s just going to film school I do
it you know I did it you know because it
was just like with just the risk and
while I was all the dissertation I did
those films to the chagrin of my
committee but what was interesting is
how the universe works and Tali I know
you’re you’re sensitive to this as is at
a moment when I was all done with my
dissertation pretty much I the president
of the university at the time had been
the United native the UN aid
organization had previously under Reagan
and he was bringing the other five
presidents from African country she
talked about the partnership for hunger
to end hunger and poverty in Africa this
is quite a little awhile ago and they
were having a big meeting in Washington
five African presidents coming and they
had no plan for capturing it for
post-riot e I said get ahead you guys
give me $10,000 and I’ll get a film team
then we’ll create a film right I was a
uniquely placed to talk about Zimbabwe
and pricing of maize and then I said
well I can do the sub two together the
day and the film was we shot the film
and edited and ten years later 10th
anniversary of partnership to cut hunger
and poverty in Africa the film was shown
again at the new Museum of African
American or of African history in
Smithsonian but the film actually was
sent to Congress way back when we made
it and it’s pictures 24 million dollars
for with first brilliant people it was a
fool in front of it to to help reduce
hunger and poverty in Africa so it’s
funny how each word becomes focal points
right in our life right and and if you
have that of that ability to really you
know not look at them as detours to
really be able to see them as those
opportunities yeah I think I really feel
blessed that it all kind of came
together that way and I think that’s a
good reason why something like the
destructive factory was kind of a new
model of collaboration amongst
professional women and men came out
because I was willing to take a risk you
know and and see things differently so
it’s kind of where it led me that way if
you will right and so tell tell our
audience what exactly is them it is the
disruptive Factory and what’s the main
objective yeah it’s basically kind of a
it’s kind of an umbrella organization
for a lot of great activities that are
going on so people who are really
committed to creating a world that is
more just more inclusive and more
sustainable and I like to say that we
were founded in the principle of
creative impact and the three pillars of
creative impact our sustainability
innovation and celebration will
celebrate the human spirit why are we
working so hard to create a sustainable
world you know where’s the joy in and
just being right you know of course your
survival but let’s bring it all together
too so
right the brilliance of humanity and the
compassion and kindness that can go
along with it along with the innovation
and a freakin future that we’re building
that’s kind of what we focus on we
really focus on working with startups
and you know fortune 500 companies
anyone who’s really inspired to do that
kind of sense of creative impact but
also making a very strong business plan
to carry it forward so we really take to
take business leaders and startups and
people with a good idea into action to
get organized and actually manifest and
articulate what they were trying to do
in a way that very sound financially
sound business found the soundest set
the line with their integrity and call
to actions personally and then create
more sustainable partnerships that are
all resonate together but really being
thoughtful really listening and really
bringing some skill sets with hundreds
of years if you’ve got a lot of the team
to help our clients and our partners
that succeed it seems though that the
needs of small startups are very
different from fortune 500 companies how
do you how do you align those things you
know what I think what it was really
interesting and I know anyone who’s
worked in a company like I’ve worked in
a big conscious company that gives me
sensitivity to how corporations work in
terms of innovation but also with
startups I mean sweet brave to both you
know it’s brave every day showing up for
work and and it what the thing that is
in common is that we’re as individuals
were in our way as companies are in
their own way it’s a matter of like
trying to see above and beyond
the roadblocks that may be institutional
structure or maybe just you just just
just have a plan you can’t let go of it
for your personal life so so that those
roadblocks are things that we invite
people to look beyond whether they’re in
that fortune 500 company or not a change
management is hard personally it’s hard
professionally and it’s hard for a big
to get out of their own way let’s change
management so those are things that we
we try to give these options and make an
invitation as opposed to the directive
and we feel very successful because you
listen so carefully and try to
understand so so deeply what the goals
are
we really are successful at helping
people see beyond and move beyond
whether they’re in a company or in a
start-up or you know a company of scale
of a fortune 500 company they’ve been
around for a while or a startup itself
it sounds like you really as you’ve said
a couple of times listen carefully and
understand deeply and it sounds like you
really look to be able to support
individuals and companies where they’re
at absolutely because it doesn’t pay to
try to make somebody something they’re
not trying to make you know offer
solutions to something in them it may be
hard to adapt to maybe a little
behavioral shift to optimize where you
want you know where you are to where you
want to be but we try to make it it
makes sense to try and usually people
try they can get beyond you know it’s
not that painful once you try it for
like overcoming writer’s block right
right right
and so they I know that the disruptive
Factory is a group of individuals tell
us a little bit about some of the other
co-founders that you are in this amazing
journey well this is such a privilege
you know to have an idea and invite
people to join you and it I take it
really seriously that people are
investing in that journey with you and
an affair honored items just beyond
honors and people along on that journey
are Natalia’s nechako who’s just an
incredible woman and friend and she
headed up the FDA mid-atlantic region
for under Obama and she also was invited
and appointed by Obama to serve on his
innovation Council and she’s our head of
strategy and innovation and privilege to
work with and and Bridget Luthor who is
a
trailblazer helped to found the
cradle-to-cradle
innovation products innovation institute
she also served under Governor
Schwarzenegger in California huge budget
to drive conservation and it wouldn’t
lose a dial on recycling in California
under her tenure and she’s now founded
win-win give and because the corporation
and I have the privilege of working with
her
Margaret Mackenzie who’s a financial
genius and she has to be on your program
because I choose her and I am assured an
old saying that I just love her Jo her
humor and her vocabulary as it resonates
with me but her voice is amazing and and
she’s so reassuring and thoughtful I
think she’s a she somebody have learned
so much about listening to companies and
how she approaches inviting them to
consider a new option brilliant woman
and a woman named patty coming and
joining us and there’s so many other
women in our group I get I just can’t
even tell you how how would a pleasure
the UX designers and just so many
incredible women and men who who are
willing to explore things with us we’re
taking on some new members recently that
are I just I just can’t even I you know
it was you could just look at our
website to see how extraordinary they
are and it’s not like we’re you know 20
30 people it’s a very selective group of
people that are trying to build the
teams that can address the needs of the
space of animation and creative change
and and you mentioned though we
mentioned a number of women but there
are also men that are involved in the
disruptor Factory yes destructive
brothers and one is Raj Kapoor he’s at
Bayer the you know the aspirin company
originally but there is a real
innovation company he’s he’s there right
now and he’s gonna be working with us
and as an advisor on global expansion
and healthcare and and
jump up of skills and used to be
vice-president of marketing at the NBA
and he’s out on his own with a partner
named Tommy Sharma and they work with us
right now on media projects and I’m
hoping they’ll join us too in our
journey and let only in the experience
Factory which is our media arm I have a
long-term partnership with Demetrio
guzik Reyes and Nicolson Cano and Pablo
is the artist who I’m working with some
creative projects
there that we just presented at the
United Nations so we have a lot of
creative outlets and our own brands that
we’re building but then we’re also very
dedicated to other companies so the men
and women who are gathered really have a
lot of respect for each other in a way
to work together for the betterment of
all we have got a ton of things amazing
things that you’re moving forward on a
day-to-day basis as you develop your own
business and being a support mechanism
for so many other business tell us as we
enter this first segment what are some
of the things that keep you up at night
looking me up at night is that you know
our you know a couple things one is that
that people can be so without hope and
it’s easy to do when you look at the
news every day so it keeps me up at
night is how do we keep people engaged
and in the moments to stay engaged which
looks so beautiful in the world and it
all around them and and what keeps me up
at night is that anyone in this world
could go is that hungry or feeling
isolated or alone and I think everything
that we’re doing in the disruptive
Factory is addressing the need for the
innovative ways to see the world to have
hope and and also to keep moving forward
so and have real solutions so that so
that that move the dial on things like
hunger or our global health needs so we
just want to just keep it moving that
people feel within them they have a ax
they can be a part of the solution so if
you sit at night is that someone does
know that they’re so integral and in
every way to the solutions in the world
and you know that’s such a wonderful
point as we close this segment is that
being involved is one of the ways when
things are really tough outside
I loved I believe it was Michelle Obama
who talked about the idea that knowing
that there is a tomorrow and that we can
wake up and began anew to make a
difference is a part of keeping that
hope alive all right well we’re going to
take our first break and when we come
back we’ll we’ll dissect this a little
bit more and talk a little bit about the
role of film and media and the goals of
the disruptive Factory and a really
exciting initiative that they’re working
on on call the nightingale initiative
for global health so stay with us we
will be right back
[Music]
Shh over here here’s a secret for a
virus free computer ESET they’ve been a
pioneer in the antivirus industry for
over 25 years 25 years of innovative top
rated antivirus protection
he sets award-winning security solutions
provide a safe online experience for
over 100 million home and business
computer owners they are so affordable
fast and simple to use so be gone you
blue screen of death
ESET s– on my computer if it’s not on
yours visit healthy life Nets advertiser
page and click on ESET now here’s the
thing about beauty it’s pretty at
american-made Beauty Calm we’re all
about the pretty making it easy for you
to find what makes your beauty shine we
have essentially everything you need and
american-made beauty calm celebrates
brands that were created right here in
the US of A imagine everything you need
from the best hair skin and nail
products to makeup and even the tools
because it’s all about pretty in
american-made beauty calm we also think
you’re pretty important so visit
american-made beauty calm browse by
learn american-made beauty calm we’re
looking for a few good American Beauty
manufacturers who want to increase their
brand in an exclusive credentialed
category if you’re an American company
who has conceived designed and bottled
brands that are all about pretty than
we’re pretty sure we’re talking about
you and we’re pretty sure you should be
on american-made Beauty calm this beauty
website focuses on entrepreneurs and
beauty startups as well as established
brands if it’s pretty we want to see it
and we want to sell it on american-made
Beauty calm to learn how you can be part
of american-made beauty calm visit
american-made beauty calm now what does
healthy life net and amazon.com have in
common well they’re both available on
the internet they both give great value
but most important most of our positive
program hosts and guests are
accomplished authors and their books are
available from you got at amazon.com now
it even gets better than that because
when you’re listening on air to a
healthy life dotnet host or guests you
can go directly to amazon.com and you
could order your book while you’re still
listening to your favorite healthy life
dotnet program so when you hear an
author you like go to the homepage of
healthy life net and click on amazon.com
we’re positive people and radio unites
healthy life dotnet welcome back this is
patty Schmucker and you’re listening to
radio a and B on healthy life net I’m
here with Cynthia Phillips who is the
founder and CEO of the disruptive
Factory and it is an organization that
has brought together talent from all
sorts of different industries to help
work on initiatives to make a better
world Cynthia tell us a little bit about
how film and media plays a role in the
goals of the disruptive Factory well you
know I talked a little bit about how
important storytelling is unto me I mean
I even think about profit and loss
statements and budgets tell a great
story if you really look at it I’m one
on one building media you look good I
always I always say that you know can
you give us this expression content is
king I think context is queen in Queens
rule we all know the context of what we
you know of the story of Holly how we
communicate is so visual now with video
on your phone everywhere you look that
everything’s so immediate so it is cheap
how do you hear things and how you can
you know digest news and and so much but
for us we want to make sure it’s a tool
that has contacts and purpose and people
have information overwhelmed but also
it’s information than indicative well
with the story well told can change
hearts and minds and we’ve seen in
everyday with policy shifts and other
things and so that’s why I’ll story and
Sony media is very important to me for
for changing hearts and minds but also
that it has to be backed up with a very
sound
business model and the numbers rightly
take holden to me just shouldn’t really
shit right and so one of those
initiatives that you are utilizing film
and media to tell the story is the
nightingale initiative for global health
tell us a little bit about that that is
amazing initiative founded by Barbara’s
off the Barbie Davi diva
movie back and and her husband Lane and
and it’s just an incredible organization
Nightingale initiative will help
sometimes on preserving and advancing
the legacy of Florence Nightingale in
this world for insane girl I think we
all kind of know her is the incredible
nurse with the lamp in Korea war helping
to heal those shoulders soldiers in such
a great way but letting kale I actually
got introduced to Nightingale when I was
a sufficient because she was a brilliant
statistician no interesting who would
know and I and you know her you know you
know offers kind of a mythological kind
of figure but she invented modern
nursing she invented statistical ways of
just visually displaying data that
helped leaders of the work to make sure
soldiers weren’t dying and they were
healing properly and she also was tapped
by Queen Victoria to to really outline
the role of women in the modern era as
leaders and thought leaders so she’s
issued a real Trailblazer
and she’s the first icon or the
disrupter in public and global health
and her story has not been told well I
ever and she has a far more than being
someone who who healed shalt soldiers in
the Crimean War she she opened up
nursing to Muslims and you know back in
the nineteenth century she was a global
expansionist of her philosophy about the
global health and also in Gandhi sings
her praises well document Churchill
she seems were praising and she was a
woman who today
see you know she would be getting us all
right
frankly if she was not tolerate what’s
been good she had in the global dialogue
and so her story has not been told well
and we her later years are fascinating
and these nurses who all have PhDs and
and our leaders in their field have
written a screenplay and we’re producing
this film called legacy flight and a TV
series called light beyond borders where
we’ll take nurses current day nurses on
the front line through a transmedia
approach with section but also married
with the real stories out on the front
lines and in multiple countries the list
project is is near and dear to my heart
my mother who and los West you’re the
first end of it take it slowly be
incredible
yeah project and and I know that touches
you I can I can hear it in your voice so
that this is there’s there’s some legacy
that’s really personal about this as
well and I am I read on the website that
it’s mobilizing public opinion to reach
all seventeen you and global goals so
it’s it’s it’s not only telling her
story but being able to connect it to
infrastructure that is already out there
and being able to really carry it
forward absolutely this is one of those
films that you know what film has a
mission to change global health as part
of its business model you know and the
few series so what we’re hoping is with
people like hello sunshine Reese
Witherspoon’s company you know resources
mother with a PhD a pediatric nurse so
we’re hoping to connect with her to help
us you know you have this story in with
forward we’re trying to do that and on
the sustainable development goals I’m in
the you I was at the UN yesterday
presenting on some of our projects and
the United Nations sustainable
development goals seventeen SDGs as
they’re called are central to this
project the legacy of light and light
gel initiative for global health so the
battle that going on
time to tell the story of women who
changed the world we’re ready and we
have this incredible project and we’re
just looking for the right partners to
advance the project and across the globe
and so what are some of the partners
that that would be the ideal for this
hoping that Amazon Studios is actually
started approaching them and that’s the
reason there are a key player is that
they could to help us do everything also
tie it to their their vision of their
you know been notes has been committed
to Amazon disrupt a health care hmm
so why not tell the story of the first
disruptive global helps with customer
and and then I mentioned hello sunshine
this isn’t a big big little lies but I
just think that there’s something
special there that we’re trying to
pursue that partnership and production
companies like that they’re really
committed on some stories of women by
women and three nurses with phd’s wrote
a beautiful scripts that needs to be
hold me to be big to reproduce I just
met with incredible journalists to the
united nations correspondent for the
china’s people daily that we’ve asked to
kindly help us engage media and china on
this project we have a credible nurse
and that i think it is a PhD as well in
india who’s working with us as a partner
to engage the indian indian some of the
streets on this project and the idea
what we really would like to do is a
crowdfunding campaign that there’s 25
nurses 25 million nurses and midwives in
the world and if we could believe what
would be beautiful is if somehow each
pictures reviewed $1 take a whatever it
could be to to make this film happen
that would be beautiful to have a
nightingale story produced by all the
nurses and then wise in the world and
that’s kind of one of those things what
we’re trying to do as a crowdfunding
campaign at some point we have a big
vision for this and we have a transmedia
approach that leverages media
and person the stories of nurses all
around so it takes a village right jazz
you know we’d love companies to help us
make this happen to well and and Frances
McDorman who won the Oscar the other
night
made a big call-out for women projects
to be financed
so hopefully that that call to arms will
help I don’t think anybody’s listening
to this if they’ve heard it and they’re
inspired should you know they can reach
me and we’ll find a way for them to help
the story to be told I assure you
absolutely all right well we’re going to
take a break and when we come back we’ll
talk about one of the other initiatives
the passport too good so that you’ll
understand some of the ways in which you
can have fun and making a difference in
the world so stay with us we’ll be right
back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easier for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm for
all your live or pre-recorded webcasting
needs come to earth channel calm get
your web-based message out to a select
group or the whole world it’s easy a
pioneer in webcasting earth channel calm
provides the best products and services
to big corporations and government users
and now this same technology is
available to you they have the best
earth cast encoders servers and products
to meet your technical needs but wait
don’t want to mess with technical stress
no problem they’ll do it for you earth
channel comm is your answer you can use
webcasting for lots of things like
advertising marketing customer support
training and don’t forget web radio and
TV
in fact you’re listening to a live earth
cast right now so come to earth channel
comm actualize your audio or video
webcasting needs today you can’t beat
the friendly service or the price call
earth channel comm at one eight hundred
eight four nine eight nine seven eight
that’s one 884 915
it’s pretty we want to see it and we
want to sell it on american-made
beauty.com
to learn how you can be part of
american-made beauty comm visit
american-made beauty calm now when
you’re looking for bedding department
store prices can shock you will be
shocked room or sell state cheap not
cheap state that’s the motto of Ana’s
Linh
although they don’t sell steak they do
sell the best bedding bath and home
decor items they strive to provide their
merchandise at extreme value to their
customers and they do it great everyday
prices on everything and military
discounts plus if you visit them online
they have clearance items and internet
specials visit them online now at
healthy life Nets advertiser page radio
your way healthy life net hey there’s
thanks for staying with us this is patty
Schmucker you’re listening to radio a
and B on healthy life net I’m here with
a Cynthia Phillips she is the founder
and CEO of the disruptive Factory and
one of the initiatives that has come
about as a result of the work that
you’ve done with the disruptive Factory
is the organization I was just looking
up to make sure that I was saying it
right the good good no what is it the
good cause corporation and the passport
to good tell us a little bit about what
good cause Corp is and the passports are
good oh sure thank you opportunity so
this class of course is a company that
was founded by virgins leaders who I
mentioned is one of our disruptive wild
sisters if you’re all and she will
disrupt a factory but on her own the
sort of exotic battery she’s been a
passionate about making sure that
nonprofits have with the court and tools
they need to succeed
having been over several nonprofit the
year with critters cradle products
innovation Institute so um so she
founded lis a good cause of her and what
she wanted to do is make sure that she
had a media arm of for the work that she
envisions for the world and I was
privileged to team up with her I had
developed and architected you know a
passport infrastructure for mobile app
that was behavior with the password for
the citizens journeys create a better
world the stance of the passport
basically the gamification if you love
the game of it is the more good you do
the more stash you earn and with the
United Nations sustainable development
goals that we mentioned earlier with
those stamps are really well articulated
for hunger when the grow different
causes you care about I know we brought
many of the stamps to include veterans
causes at other causes that we you think
in and can really make a difference
um so passports are good is a mobile app
that works with global shift TV which is
on roku and can reach an audience of
fifteen million in the US it’s basically
they work together as a platform to take
people from the head as we talked about
inspiration into action and so passwords
again we just presented at the united
nations were partnered with the United
Nations via the foundation to support
the United Nations is our partner there
and there Jenna Salazar is a permanent
representative United Nations you’ve
been supportive of our efforts and I was
the ritual for citizen to direct
citizens needs very high utility you can
in the palm of your hand you can follow
the organization as you care about their
social media feeds without on one app so
you don’t have to hunt around the
internet and you can be effective in
sharing and inspiring donations for your
organization right as a toolkit for you
to be an influencer during the world the
causes you care about that’s what good
cause of course so and we invite
influencers who have causes they care
about and to share it to share theirs
their social media cheese and everything
else to to really advance
different groups one of the groups that
we’re working with it is the Friends of
Puerto Rico and that’s a special
campaign that we’re working on right now
to make sure that were Tory toe is
really well well well in the front of
people’s hearts and minds as our fellow
American citizens who are battling to
get the resources and electricity and
the things a me too
we recover from a very devastating
hurricane natural disaster that
certainly no one’s no one thought and
then they need to have the support they
need so we look forward to telling the
stories of fellow Puerto Ricans for
example with the program German and
television capability leveraging media
right and and so I want to talk a little
bit about Puerto Rico in just a minute
but but let’s do I want to make sure
that people understand so when you say
gamification you know there everybody
knows about apps but tell us how that
experience how you created it so it’s a
fun experience thing is engaging I’m
sure you know it’s very interesting
there’s so many games out there that
people were like candy crush and
experiences things like Pokemon though
that people got excited about so when
you look at candy crush there’s leveling
there’s different ways of games they’re
plays so that’s very satisfying for to
see an individual playing the game we’ve
incorporated those kind of tools into
the passport so receive donate you’re
leveling up your sharing a cause you’re
leveling up and then you get a
leaderboard you get to actually play
that game of increasing your points and
actually being able to compete with
other people for the vid you’re doing in
the world and one of the things that the
big buzzword right now is blockchain
that everyone heard about but what is it
and and one of the things that we want
to do is to be able to leverage things
like blockchain to keep like a good
citizen ledger that can be a meaningful
way for you to track how you are
impacting your behavior is actually
impacting the world and even tying up to
the sustainable development goals so
that that we’re really seeing how that
when you volunteer or when you’re doing
something like a beach cleanup what that
means in the real world a lot of times
we give money we’ve done at a time and
we don’t know how it all adds up one of
the things we’re trying to do is with
technology help you see how it adds up
in a meaningful way and also partner
that with storytelling so that you can
see how
you’re actually physically doing adds up
to a story that that moves hearts and
minds including your own and I and I
think that’s very interesting that you
know people are doing a lot I feel like
particularly under the Obama
administration the Michelle and Noble
and Barack were very good about making
service a part of being American and
that that a lot of times you do that and
you don’t do it for the publicity or
that type of thing but knowing how your
little piece of contribution whether
it’s an hour of your time or at home
sewing something how it makes a
difference in a bigger cause can can be
really uplifting and give you more
encouragement to continue to do it and
then and it just is it because there’s
no left or right issue right right Jeff
is going to get you a winner it’s like
we’re all sort of finding it some great
democracy and no matter what you think
about the currents your professors were
in the public discourse what I’m
passionate about is that what’s been
going on in the world makes me so so
invested in our democracy and in the
preciousness of the citizenship in the
US and it should I think it helps even
people’s commitment to get out and vote
and to see themselves as part of your of
part of the whole in a way that I don’t
think we’ve ever been called @h you know
seven times the word is here cells of
the community and I want us all to
understand it so there’s so much better
and sorry I’m in New York and this is a
big thing coming by the you know see
ourselves as part of a whole and and I
want to understand how how to bring us
all together
more more more regular you know won’t
more clearly and the fact is we can all
keep preaching to the choir is it one
expression or we cannot reach over and
reach outside of our known boundaries on
you know social good
it is not isolated too liberal right
good is about power serving each other
as a whole and understanding each other
better and being it’s not about
tolerance disavow insensitivity and I
think that’s an important word in
passivity moving forward because we have
something beautiful here in in our in
our country that needs to be really
appreciated and cared for with
depression and as we as we close out
this section I think that that’s a
wonderful sentiment and that is that
social good is about inclusion so we’re
going to take a break and when we come
back we’ll talk a little bit more about
Puerto Rico some of the partners that
are supporting the passport to good and
what are some of the goals for the
disruptive Factory moving forward so
stay with us we will be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you will be
shocked room or sell state cheap not
cheap State that’s the motto of Anna’s
linens although they don’t sell state
they do sell the best bedding bath and
home decor items they strive to provide
their merchandise at extreme value to
their customers and they do it create
everyday prices on everything and
military discounts plus if you visit
them online they have clearance items
and internet specials visit them online
now at healthy life Nets advertiser page
we’re looking for a few good American
Beauty manufacturers who want to
increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty comm this beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made beauty calm now cool man
it never fails my suitcase just got
ripped apart life is a journey make it a
pleasant one you Samsonite you know the
name for almost a century Samsonite
luggage has proved itself to be the
worldwide leader in innovative travel
solutions let it be yours
visit healthy life dotnet affiliates
Samsonite on our homepage and click to
look at the fine luggage from suitcases
to golf travel bags and don’t forget
take a look at their travel accessories
make like the journey a pleasant one
with Samsonite healthy life dotnet we’re
positive overcomes negative
[Music]
well as we wrap up our show with our
last segment today I know that some of
you may want be wondering well how does
the disruptive factory I have the CEO
and founder Cynthia Phillips with me
today Patty Schmucker on american-made
Beauty calm our american-made Beauty
program today how does that all fit
together with beauty and I think the
reason why it all fits together with
beauty is because our industry the
beauty industry is about health and
wellness and well-being and we we do
that in the world in a lot of different
ways and the way that we’re able to give
back and help people to focus on things
that matter and I think that the
disruptive Factory is doing an awesome
job in things that matter
Cynthia we’ve been talking a little bit
about the passport to good and a way in
which you’ve created a mobile app that
allows people to make contributions to
social causes and to be able to see how
that connects with how other people are
doing the same let’s talk for a moment
about Puerto Rico because I know it’s a
very special close to my heart and close
to yours as a as a true-blooded Puerto
Rican both mother and father and family
members that are they’re still suffering
what are some of the accomplishments
that have happened with a passport too
good for Puerto Rico oh well we just
kidding sorry we lost the press for two
days in January so it’s very new but we
just got on a beta but we’re so honored
to partner with the Friends of Puerto
Rico who are based in DC and the partner
we’re saying partner with you and I
think wonderful is your mom and people
in Las Vegas they’re doing great things
already and we’re talking about
partnering there with creating events
that raise awareness and can tell the
stories of recovery so we’re just going
to start it there and we really look
forward to in the fall having events in
DC to focus in on on the people who’s
to honor the people who’ve been doing
amazing things to in the recovery and
and have a fifth video many charities
month is in September so we’re looking
forward to leverage with the password
mobile app to preference order to
highlight the opportunities to keep keep
involved and we also serve larger Latin
American and Latino communities with
kept work you didn’t have several
releases on there we’re looking to
launch in Spanish as soon as possible if
ever haven’t have a larger regional
global reach as well what is very
exciting to see technology really being
able to be leveraged towards things like
this and as you mentioned we are
partnering with sandy Pelton and Jenny
Rosato in Vegas they do have been doing
for the last 14 years an event called
Los Angeles of excellence and los
señores of distinction raising a college
tuition for students and this year
looking at being able to work with
Cynthia and the passport to good and her
organizations in DC to bring will keep
the light shine on Puerto Rico which is
so very important and and as a result of
that my being able to be more involved
with the disruptive Factory I have to
tell you Cynthia I’m really excited
about some of the opportunities that lie
ahead for us to partner with one another
so are we of every number of data such a
saturate so excited that you’re going to
come on board and let you bring with
your background and consumer products
and not so the face of health and
wellness there’s a lot of disruption
that can still happen there and we see
you as a key player to help us make some
cool things happen words and products
that were we’re looking into that are
sustainable and and also good for the
planet and dissipated the body right and
so what are its any in the near future
what are some of the more exciting goals
that you’re focused on what’s top of
mind for you
well with the disruptive Factory we just
want to really support the companies
that we’re working with right now
to get to scale because when they win we
all win a couple of them are one of
Ascalon international it has a a product
that is better at distance X to be
honest it had to get validated in all
kinds of things but it’s better a
cleaner with 100% biofilm kill versus
Lysol or other products and it’s safe
space in the can be if bio-based is
safer choice and we think it’s a game
changer and it seems to know for the
environment and for home human household
and house under full cycle bio plastics
and you can return these things in our
blog its organic waste and creates tha
plastic which from tha plastic goes into
the ocean it’s actually fish produced
and so anyway it’s not going to hurt the
water and we have bio series toys who is
just amazing through create plastic toys
out of you know plants resin and
basically very safe in the dishwasher
and everything else like amazing things
that are good for the good for your home
and your family and so many other
companies that we’re working with this
might just be beautiful work
so really getting these products and
opportunities to fail is super important
to us and we’re focused on that and and
I think one of the things that I’m
working on is a lecture series and a
series is its 22nd century by design and
what that is is looking at different
industry verticals we consumers only
know a bit about what’s happening in
innovation and it’s up to us to really
demand change and the 22nd century by
design is is all these things are going
on all these different things that could
feel the planet and how do we how we get
people to rallied around them how we get
company to rally around these solutions
and Mercia lies if you will some of
these innovations like recycle
bioplastics work to get to scale quickly
it has a baby right now
five-year-old right now it’s been
walking us into the 22nd century right
right now
and there are solutions there that they
could be embracing and helping carry
forward as they grow into the 22nd
century and I think we have to be a
little bit more deliberate a lot more
deliberate about what we’re what we’re
campaigning for that 22nd century right
and I’ve know from some of the my
previous guests the whole idea that
things are happening faster but there’s
more things happening at the same time
and so disruption as we started out this
very the beginning of the show is
definitely in the air and it can be very
exciting with the tools to be able to
take advantage of it and get involved
with it it seems like disruptive factory
and the disruptive sisters are really
working to be pioneers and helping give
people the tools to be involved yeah
absolutely
you know and we’re here to listen to
ideas and we really want to create
platforms for engagement on every level
whether you be a company or a house you
know or a family or a young person who
just would like to have a career that
makes a difference we want to hear from
you we want to create opportunities and
media and things that educate you to
take yourself into whoever you want to
be and whatever you want to develop in a
very deliberate clear way with very very
practical tools to take you there well
thank you Cynthia I appreciate I
appreciate the time I appreciate the new
opportunity to continue to be a
disruptor as my mom told me that I am
from the very beginning and and thanks
for taking the time to be with us and
the congratulations on continuing to be
to be making a difference in the world
well thank you thank you insist measure
2 on visit with you the opportunity to
cast rocks thanks you’re welcome so next
week join us to learn how one Beauty
company run by three men is taking
inspiration from the Prohibition period
to bring 1820 one man made a broad
grooming brand that gives pride of
ownership for men I’m patty Schmucker
thanks for listening to radio a and B
where we think pretty is
pretty important in all things in beauty
[Applause]
[Music]
[Applause]
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair scan the nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm we also think you’re pretty
important so visit american-made beauty
com browse by learn american-made beauty
calm obstacle racing you know you want
to try it well try Reebok Spartan Race
the global leader in obstacle racing
with four different race levels their
goal is to get you up off the couch and
throw you into the mud and on the trails
to give you the adrenaline rush of your
life obstacle courses are designed to
test your resilience strength stamina
quick decision-making skills and give
you the ability to laugh in the face of
adversity visit healthy life dinette
advertiser page and click on Spartan
Race healthy life dotnet the positive
radio network
[Music]
[Music]
English (auto-generated)