Sara Dudley & Sarah Stein – Borghese and SPF

On this episode of RadioAMB, Patty Schmucker interviews two women in the beauty industry, making changes and helping propel innovation in skincare. She first sits down with Sarah Stein of Borghese Skin Care. The iconic brand is going through a kind of beauty refresh, having originally started from one of the royal families of Europe. Sarah Stein is one of America’s top beauty executive and you will hear all about her career leading up to her new role at Borghese and how working with founders is her specialty. In the second half of the show, Patty will be speaking with Sara Dudley of The Sunscreen Company. The two discuss how Sara’s parents started in the skincare industry and later on talk about how finding a safe and effective SPF is such an important part of your daily skincare routine no matter the season.
Transcript:
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pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m Patti
Schmucker and I’m a licensed
cosmetologist who’s been in the beauty
industry for over 40 years
Radio AM B stands for american-made
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going to cover a lot of ground in our
future interview will learn about
aniconic brand that has heritage from
one of the royal families of Europe and
has gone through a brand refresh by one
of America’s top beauty executive Sarah
Stein you’ll hear a little bit about her
career before taking a leadership role
at Borghese skincare and she’s leading
the way to give this iconic brand new
life here in America during the second
half of our show we’ll learn about
another Sarah Sarah Dudley of the Sun
care company we’ll learn about new
technologies and sunscreens and things
you’ll want to be knowing if you’re
enjoying this
spring ski season or planning for us
summer this fun so let’s get started our
first guest today is Sarah Stein digs
the executive vice president of sales
and marketing at Berg AC skincare she
joined the organization in 2016 with a
background in brand strategy integrated
marketing and strategic leadership
working frequently with founders she’s
expanded her vision while strengthening
brand equity prior to breguet C Sarah
was the vice president of corporate
development at marketing Inc a
millennial focused experiential
marketing agency Sarah’s expertise in
the beauty industry has been with giant
companies and brands including PNG
prestige Dolce & Gabbana Gucci Burberry
Wella Estee Lauder Frederic Fekkai and
even Chanel direct from New York welcome
Sarah Stein we’re delighted to have you
with us Thank You patty I’m delighted to
be with you so thank you so our audience
always loves to hear the human interest
story how people got into the business
and what was it what was sort of that
moment that aha moment that said this is
really what I want to be doing I was in
my early 20s in advertising and my
girlfriend’s refused to go on beauty
shopping trips with me anymore
they just said you know Sarah that
product you’re looking for has not been
invented yet and I can’t take it
literally refuse so I decided at that
moment I decided I was going to go to
business school and I was going to focus
only on beauty and so I went to business
school and I only did projects on beauty
companies and and these guys would
invite me to be on their teams and I’d
be like fine I’m happy to be on your
team because they wanted someone you
know their cure numbers guys and like I
am happy to be on your team but we’re
doing it on a beauty company
so so that was the moment it still shop
with me for beauty products I have my
little daughter who comes along and
that’s it
and she’ll put up with it will put up
with the passion and the thirst for
something new and different
great great and so tell us about your
career where did you go to college
upstate New York which I’m from
California and I absolutely loved
Colgate so that was definitely a big
jump and what was it that what was it a
Colgate that got your attention I well
you know I I’m like even though I lived
in New York for all these years I’m a
real Californian and when someone from
the school came to visit me at home
they loved the school so much I knew
that’s where I wanted to go and and I
love the school I mean I absolutely
loved it and so you know is the right
place for me it was great and so college
degree what did you what would you get
your degree in
so I majored in history I love history
and I look at everything through
historical historical lens and and but I
joke at my favorite class wasn’t Italian
Renaissance art history which you know I
lived in Italy I studied Italian and so
you know my love of the Italian
lifestyle really started in college so
and so how how does knowing that you
wanted to do beauty but getting a major
in history I get that one because
they’re mean the the reality is that
lifestyle products is all about
understanding behaviors of human beings
and understanding it through time that
one makes a lot of sense but what was it
about your college degree that really
helped you in the beauty industry I
think it’s the perspective uh-huh and
I’ll just just to give an example I was
I was at a meeting for Borghese and I
and this is when I just joined the
company and and
a board member asked me a question you
know we restage the brand and we went
from from being a large size to a
smaller size and I just looked at it
from a historical perspective and and
that’s the way I see everything I think
you learn a lot from history and and you
know the way I see things I love people
you know in history that the way I see
history is all about the people not the
events it’s the people behind the event
so you know just change the way I think
and so give us an example of how your
history perspective helped as you began
working with the borghese brand so you
know for Gaidar fango mud was in a large
seventeen point six ounce jar and and
you know we’ve redesigned everything and
it’s now in a much smaller package and
and a board member said you know why why
would why would we have put it in such a
large jar and I said you know in the
late 90s which is you know when I
started in beauty the retailers really
wanted larger sizes and that was the
trend and I you know I was at Frederic
Fekkai then and Neiman Marcus said
please can I have a 16 point out shampoo
and and of course we we created it for
them and I said but the world’s changed
and things are more special and precious
now so it’s really just a different way
of looking at products and how that you
know how people perceive things right
yeah and smaller is perceived to have
some but some bit of a charm and an
exclusivity to it it’s you know as we
think about the ingredients and and in
the late 90s a lots changed since then
people wanted bigger and better and you
know so it’s a different way of thinking
about things that the world’s changed
right so you it’s throughout your career
you’ve been in beauty but I also know
from my discussion with you and from
doing a little research that you really
have been a change agent can you talk
about a couple of those that situations
that really stand out as being
interesting moments of change in your
career
so so the brand ever I feel like every
role I’ve gone into I’ve either been
defined a brand or defined a new role so
so when I went to Estee Lauder I was in
charge of Christmas which makes me laugh
because I think you know Santa’s in
charge of Christmas or something but it
was a global role and and it never
existed before so I got to define what
it was and and work with my different
counterparts in different countries so
they were happy because if they didn’t
like what I created for them they didn’t
have to order it No so that was that was
exciting and then when I went to P&G;
prestige and and I worked super closely
with Aerin Lauder so that was I mean
amazing and then when I went to PNG
prestige it didn’t exist before I got
there
I was on the global task force and I
used to joke that I was the voice of
America because I’d show up at these
meetings and I represented the US and so
just really defining what it could be so
you know and and you know that’s been I
think everywhere I’ve been that’s been
that’s been my path so and you know
that’s what gets me super excited that’s
what I think drew me to Borghese I could
see the potential and so um let me I
want before I go there as far as the
Bogue ACI I wanted that piece that you
talked about as far as you were the
voice of American what was what is what
at P&G; what was P&G; prestige and being
able to define that how do you do that
how do you that was such a huge weight
you know fun weight but nice weight on
your shoulders how what was your
inspiration that you would go to to
really be defining what would serve an
entire population of women in America
well so so the prestige headquarters
were in Geneva Switzerland
and so I’d go there and I knew I knew
what the US market needed just because
you know as all I love to work behind
the eye in store that’s one of my secret
fun things to do I talked to everyone
going
what we wanted and then I also knew what
the global markets like because from my
life at P&G; if my life at Estee Lauder
and and just coaxing them into seeing
things in a different way so I was you
know I was the only American in the room
and I would raise my hand very modestly
and say well you know wouldn’t you like
to ship your product earlier and they’re
like hope we never thought of that you
know and just being really really um
careful not to step on anyone’s toes and
then and then you know the UK would
would they’ve generally liked my ideas
but then if I could get France to agree
with me I would say to the team leader
you know the US and the French market
has nothing in common if we want both
want this you have to do it really
really mindful of my place in the room
and getting the other countries to go
along with me but they just hadn’t
thought of that because you know it just
they never occurred to them to ask for
that right well that is the interesting
thing about brands being able to go
international we always think about
foreign brands coming here or trying
American companies to serve foreign
markets and having to develop that
mindset that that you can’t expect that
the same thing that works in the u.s. is
going to work somewhere else
but it goes it’s true the other way
around as well yeah absolutely
so tell our audience exactly what he is
borghese what’s that where where did it
start and what is it today
sure so it started more than 60 years
ago with Princess Myrcella Borghese and
there was really her family formulas
that were you know natural ingredients
from the Borghese Gardens in Rome and
inspired by her Tuscan spa retreat so is
really just bringing her life to to the
world and and she you know when she
created her lipstick line there were
seven
designers who each created a collection
when for each shade of lipstick so what
really drew me to her is you know this
is the 1950s where TV dinners were being
invented and being a princess was a
full-time job and here she was abused
and a businesswoman and also a wife and
a mother
and in a creator so I just felt hung
values were were relevant to today and
and this is my fun fact is that my
friend who’s like my big sister to me
was the princess’s personal assistant
years ago and she’s still quotes her so
you know I just felt that it was
relevant and and just I felt that the
spa culture case and the Italian version
of spa culture was something that is how
I think that Americans want to slow down
and really savor that moment which is
hard to do in the digital age because
it’s so easy to be you know checking
your phone and and doing a million
things and just to take that moment and
be present I think comes from the
Italian lifestyle which is interesting
and it is very interesting because I’ve
heard this being mentioned about the of
the Italian lifestyle having that
influence I also have read more recently
a lot of J Beauty you know Beauty
inspired from the Japanese culture which
is also about taking time and being
present and and that type of thing so
you feel like part of the reason why
this is a good time for Borghese in
America is just because of the behavior
and that when and the the cultural
presence that we have right now just
because absolutely and because the
products are phenomenal I joke if you
look at my right hand it looks like it’s
leading a very leisurely life because
I’ve done a million product
demonstrations on my right hand and it
seriously it looks completely different
than my left and
or you know it’s the product and the if
I’m breaking out I can use fango and
it’s gone yeah I just it’s the product
it’s the story I thought all of it
together was was really important for
right now right so what at this point
the the brand originated in in Rome is
it is it a product that is continues to
be made there or is it being made here
in the US or what okay all right
and so tell us a little bit about the
the the mud because my daughter who is
now in New York very successful and a
mother of a strapping 15 year old her
first job in college was working at the
brew Gacy counter so I remember you know
many many years ago having that when I
told her hey I’m going to be
interviewing for Gacy for the show she
said I loved that brand and it’s about
the mud tell us about the mud the mud is
phenomenal it works in three to five
minutes and it I mean just my skin is
radiant afterwards nothing works that
fast and that effectively and you know
we just introduced a new advanced fango
which makes it even it’s it’s even
better which is hard to imagine because
I love that the original thing go so
much it’s just it looks so fast and it’s
so effective and the difference in my
skin is tremendous so so just this is
kind of funny I feel of this moment as
being resilient as kind of a theme in
the world and our new advanced Franco
has survivalist extracts which are
treated with enzymes to make your skin
more resilient so really takes it to the
next level and so where does the word
fango come from what’s the meaning of it
and what’s the main it main ingredient
that makes it work so well okay
[Laughter]
and I think you know it’s it’s the
formula so in you know inspired by the
princesses test inspiratory but it’s
really a complicated formula it’s triple
like triple batch the lead time is so
long and it’s the ingredients it’s
really special ingredients we import we
import some things from the Tuscan
region from in the Tuscan region you
know it’s made in America but we do have
Italian ingredients but it’s really it’s
a very complicated formula so that’s
really what’s giving it all its some
event the benefits is the mud but it
takes it to the next level with the
science that we apply to it
uh-huh okay and my understanding is is
that the the phango which is that we
don’t want to call it fango mud because
that’s really mud mud right so it’s
fango comes in several different forms
what are the there are three or four
different versions of it which is I put
it on my t-zone for its normal to
combination skin and then really it
purifies and then fango Delicato is it’s
a more delicate version hence the name
Delicato a fango active it’s it’s for
skin that’s more fragile I put that on
my cheeks it’s also purifying but it has
hydration properties which I always need
then we have van Gogh uniform a which
lightens and you know if I’ve
discolorations it it evens them out it
has caffeine and coffee beans so you
know I was immediately drawn to that
since I love coffee helps with it with
them just discolorations and then repair
Timo is amazing because it has a deep
hydration and it will also purifying so
repair it so I love to play tennis with
my husband and and you know we play
tennis and my pores are enormous
sweating but then my skin’s also drive
from being outside so I use finger
repair t-bone I’ve minimized the pores
and I’ve provided the hydration so I use
them all at different times and for
different situations often more than one
at a time and so the whole idea of
utilizing a mud for people who basically
use soap and water give us a little
tutorial on why why muds and how how do
you use them and how often so much work
incredibly fast and especially ours but
and they’re very it’s just concentrated
results so I masked probably two times a
week I was going to say one but it’s
definitely too and after I wash my face
I try it and then I apply the mud effect
on you put on thick and you take it off
while it’s still wet which makes it
really easy to remove because other you
know if it dries it’s just hard to
remove so and then I follow with our
concentrate which is a hydration and it
just you know provides a lot of of
hydration and minerals to my skin to to
really lock in all the work that bingos
done so you know twice a week and it
depends what what your skin is is
addressing at that that at that moment
like for me I’m always purifying and
then hydration is also pretty important
right all right well we’re going to take
a break and when we come back we’ll talk
a little bit more about how muds work
and why a sarah has been involved in
this reinvention of this iconic brand so
stay with us we’ll be right back
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[Music]
welcome back this is patty Schmucker and
you’re listening to radio am beyond
healthy life nap our guest today is
Sarah Stein the executive vice president
of sales and marketing for borghese
skincare and we’ve been talking about
this iconic brand that came into the
market sixty years ago based in Rome and
now is being reintroduced refreshed here
in the US market so Sarah tell us a
little bit about why does a brand go
through a refresh and what particularly
have you done in terms of bringing the
brand into the this this brand refresh
process okay so a break you know it’s
been in the US for some time and it was
just a little neglected
you know as I I said before you know it
was in larger packaging which it was so
of the moment you know in the late 90s
but it just it just um it just was a
little neglected in in in the packaging
and it’s book and so really I’ve been
involved in every aspect you know from
the formulas I think the you know
because we’ve introduced a lot of new
products so product development always
you know the most important thing and
having really effective formulas in the
packaging I am a clumsy person so I
wanted to not want it to be in glass
anymore because you know for safety and
so it’s in a smaller jar it’s plastic
it’s color-coded and you can travel with
it and so just to be more practical and
the imagery of the brand the new logo
and we really have refreshed every
aspect of it and it’s you know I’ve been
have been on this journey 24/7 except
when I’m taking a map when I’m still on
the journey image and so when you do
something like that to something that
has such history what are some of the
where do you get the indicators of
what’s going to work and what doesn’t
work well first I’d like to start with
the DNA of the brand and what’s true to
it because I think everything has to be
meaningful to the brand and then
understanding what you know what what do
we have that’s unique to us and and what
are people looking for it because I
think everything has to be it’s it’s got
to be like is it going to be relevant to
you otherwise it doesn’t really matter
you know and masks just because they’re
so effective and we’re all moving so
fast I just you know I felt that that it
was right for phango Borghese and for
fango and then similarly you know people
know fango but they didn’t know that
there’s a whole product line around it
that you know when you use it with the
fingers even more effective so so you
know I just thought it was a great
opportunity and and you know because
finger was a bit neglected a lot of
people don’t know it so you know it’s
it’s it’s like great to share such an
amazing product and as I said you know
when I talked to my daughter about it
that’s what she said it was all about
the mask so when you’re taking a formula
that it’s got 60 years of heritage and
yet it’s time there’s been changes in
cosmetic chemistry and delivery systems
and and that type of thing how do you
balance that keeping the heritage but
also I’ll bring in innovation you know
it’s gotta start with the benefits you
know and being true to the benefits and
then finding ways of of what’s changed
in the world since we launched spangle
what do we need to to address you know
the just you know the air and and
climate so that’s why creating a thing
go that makes your skin more resilient
was really relevant and and just the way
you can treat extracts has changed to to
make this skin make them even more
effective you know simply what I love
about our new fan goes’ for your skin to
absorb extracts picks lot of look and so
ours are treated with enzymes so that
it’s easier for your skin to to get the
benefit so that’s you know that’s really
at the end of the day the wet sweat it’s
the most important right and as your is
your team approaching the US market
because I would assume you you
continuing to grow the brand in in Rome
and in Italy are you approaching the US
market difference we’ve been based in in
the US for some time so the US market is
really our focus okay
and we love events and bringing it to
life because when you experience the
tango you fall madly in love and and
then when we have events experiences
then you can you know we share it on
social and and we’re sharing the
experience so you know I did a makeup
artist event for the Golden Globes and
we you know again introducing the brand
and then we could share that you know
broader about our audience to learn
about Borghese because so many people
just you know they didn’t know about it
or they forgotten about it and you know
right now we have a team who are at
South by Southwest so it’s really just
getting letting people experience the
brand in the product right and so we’re
what’s your hope so you you you’ve been
on the job now for a while you’ve been
seeing some the fruits of your efforts
and labor the the packaging looks
absolutely beautiful what are some of
the goals for 2018 for the brand expand
awareness expand sales you know we’re
now at Saks and Neiman’s and Liberty of
London so these are those are new
distribution fronts and we just want to
continue to be a strong partner and and
you know share the new the new product
and you said you’re at Saks and where
else Neiman Marcus okay
thirty of London okay distribution
friend and are you also exploring a
professional salon that is very
interesting for us it is something we’re
exploring because we know when when
people experience the product in the
professional environment it just
resonates so much more if you you know
when the salon professional uses the
product you know it’s just complete
validation so that’s very very important
to us right okay
the as you look back on your career and
where you’re at at this particular point
is there is there something that you
think back on in terms of how at what
the beauty industry is meant to you and
and how it continues to keep you
inspired I love how the beauty industry
has evolved you know I love that the the
wellness piece is is so important now
and it’s really I think beauty improves
people’s lives in so many ways and I
think it has I think it always has but I
think it just continues to evolve and it
really integrates whatever new Beauty
just integrates it and makes it its own
and and that’s why it’s continually
inspiring me it’s always fresh right
that’s it it is always fresh and I love
what you said Beauty improves people’s
lives in many ways and and and I love
the journey well thank you i Sarah I
appreciate you taking some time to stop
by tell us a little bit bit about
borghese we’re excited about learning
more and experiencing the product which
I now have so we’re doing our little
testing and we look forward to sharing
our comments and continuing to support
your success Thank You Patti thank you
so much for having me today I really
enjoyed it
all right talk with you soon and the
rest of you stay with us we will be
right back with Sarah Dudley the
executive director of sunshine our
sunscreen company
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created right here in the US of A
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best hair scan the nail products to
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your way healthy life net hey thanks for
staying with us this is patty Schmucker
here at Radio AM be on healthy life net
and I am delighted to have our second
guest today Sarah Dudley the executive
director of the sunscreen company Sarah
has been working with the sunscreen
company since 2008 and helped to get the
company operational after 15 years of
pure research and development by the
original company founders which included
her physician parents and the company
chemist Sarah when I researched her
company I was impressed by the story of
how you joined your parents to build the
company and now you have these three
different brands under the sunscreen
company can you tell us what made you
interested in joining the company that
your parents started oh sure yeah thank
you very much for having me well so I
actually in 2008 wood had just graduated
with a master’s in political science I
was working in Washington I was all set
to get a career in the political arena
but I knew that this company which had
been in existence like he said for 15
years just creating these formulas my
parents would take them home and they’d
try and try them on us I knew it was Ben
I had so much potential and it was just
the ability the freedom to sort of try
something that yeah I didn’t have
experience with but knew that if I could
have a chance maybe we could put
something great into a bottle so they
took a chance on me I was very lucky and
yeah what
in a year we had three products one of
which is the earliest iteration of our
every morning Sun whip at CES 25 which
is still one of our most popular
sunscreen formulas and that’s really
what got the ball rolling is what people
started to really respond to and say hey
I didn’t know sunscreen could be like
this I didn’t know about the story of
sunscreen kind of and wanted to learn
more of us as a company and so tell us
what is it that it gives you your whole
story is really built around sunscreen
and yet I was surprised when I was doing
my research to discover hey there’s a
lot more here than the sunscreen so what
what is what how does it center around
sunscreen it goes right back to when my
parents first started the company in
1995 sunscreen was the impetus for what
got them sort of down this rabbit hole
of discovery yeah it began really a
patient a pregnant patient came to my
father who was a high-risk OB GYN and
endocrinologist so he works with
fertility and endocrinology in prenatal
care and she brought him a sunscreen and
said is this safe to use in pregnancy
and he said well what do you mean it’s
not something that he had ever thought
of and this was before the green Beauty
movement where we started to think more
about what you put on your body how it
could affect your internal health so he
said you know let me let me look into
this I don’t know and and actually in
parallel they were doing some additional
studies where they took some fetal blood
a fetal blood sample and they found one
of the most common sunscreen ingredients
oxybenzone in it so that started a whole
area of Investigation and my mom’s was
the dermatologist who had a very busy
practice was seeing some of the you know
sort of areas of concerned with current
sunscreens that she had in her practice
so they were usually diets the UVA
ingredients were breaking down in
sunscreen UVA was becoming more and more
well known for having real invitations
when it came to skin cancer
more so than even UVB more than what
they knew so with those two so those
areas of concern
my parents got together they joined up
with our chemists and they really began
to investigate conventional Sun streams
and then what sink oxide could bring in
terms of you know a better solution so
that became the area of expertise but we
so you know focus on all aspects of the
skin we you know all the ways that you
can notice it and cater to it things
that you might see in a dermatologist at
this light pigmentation or redness but
even things that you notice that are
nice for the skin like a really great
cleanser or you know how can we
approximate things like almost
description so like with our new retina
base you know it’s a more innovative
version of prescription retinoid so you
know if this when you start to get
really interested in what’s out there
and the actives that are out there and
you learn more about formulations and
how to keep them really tight and
curated we’ve expanded now to yet what’s
almost 14 products basically product
lines right so and I think it’s awesome
but let’s go back to the sunscreen so
you mentioned the whole idea that there
were there was discovery that there were
these various different types of
chemical will call them more
synthetically made ingredients that were
found in that are you commonly used in
sunscreens but there were showing up in
the tissue of fetus and and and both in
humans as well as in our water system
these various different types of
ingredients have downstream
complications is that that that’s the
main focus of your of your brand right
yeah so it’s definitely it’s two sides
so yes we know for a fact that many of
these conventional filters do get into
your body and it’s a very simple
scientific precept that when you’re
designing a
what they want it act topically on the
skin you know it has to be above a
certain molecular weight if you wanted
to enter your blood it has to be below
so these filters are very small
molecular weight and we know that
absolutely will get into your body the
question about their impact is where we
sort of are getting into evolving
science but even so Fran’s an example of
the Center for Disease Control in the
u.s. just 2000 a simple population since
2000 people and that population 97
percent of them had oxybenzone in their
urine so these filters are definitely
getting in and the question then is what
is their potential impact and I think
the defense of impact you know so that
you’re not fear-mongering is to say
there are certain people population or
demographics where we’re more vulnerable
potential endocrine disruption which is
things that mimic your natural form
moans so things like fetuses or you know
infants teenagers that are going through
puberty those are what we call critical
windows in life where you’re much more
vulnerable to these potential effects
and so you know our our theory is well
let’s just use the litmus of safety
where if it’s safe enough for a pregnant
women to use it’s safe enough it’s all
to use every single day and you know you
have a choice like it when it comes to
sunscreens there are other options out
there that don’t have the same safety
implications so and they’re actually
better sunscreen to boot that’s the
other thing like in terms of zv8
efficacy really truly broad-spectrum
protection there are better options so
if you give consumers this choice and
you sort of educate them about the
possible risk without fear-mongering
again and that’s what we’re recognizing
that people are really happy to have the
choice right exactly and so what
specifically about zinc oxide stands
ahead of the class over all of the other
filters that are used in sunscreens yeah
so zinc oxide especially for North
America where we’re sort of limited in
the access of filters that we have
it’s one that you know you use front on
your children use them on your baby’s
bottom because it is very soothing just
naturally it’s great for the skin
anti-inflammatory we’ve used it since
the early 90s but fortunately we’ve
become much more involved when it comes
to the aesthetics so that people are
actually willing to wear it on their
face every single day it is in all forms
a large what we call particulate grade
filter so it is well above that 500
ulsan threshold that I mentioned
molecular weight things that sit on the
skin certainly intact skin it’s there’s
lots of studies to show that it’s going
to sit on top of the skin and be
protective and it’s the only ingredients
that we have in North America that is
UVB and UVA protective all the other
ones you sort of need to combine to get
some sort of protection and um it’s also
it’s not to say that it’s perfect there
are limitations of zinc oxide in the
sense that you need to use a lot of it
to get protection so we’re talking from
15 to 25 percent in order to get ideal
protection that we’re finding ways to
make it better
we’re not only from the static point of
view but from a protection point of view
and then our hope we get access to
European filters and we find ways to
combine them so that we really are
getting the best sunscreen worldwide all
right we’re going to take a break and
when we come back we’ll dive into the
subject a little bit more because this
is important information
and understanding how it does process
through the body really helps us to get
the best protection in a long-term way
so stay with us and we will be back with
Sarah in just a moment
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welcome back this is Patti Schmucker and
you’re listening to radio a and B on
healthy life net I’m here with Sarah
Dudley the executive director of the
sunscreen company we’ve been talking
about how her parents for many years on
both as physicians found a high risk of
patients who began stimulating their
thoughts around how topically applied
products could in fact have some
long-term health implications and that
really was the catalyst of this company
starting so we were talking before the
break about zinc oxide and that being
one of the the ingredient here in the
United States that can be used is it is
it that that gives you both UVA and UVB
filters or protection is one of the
other benefits for zinc oxide is that if
it is absorbed in the body it doesn’t
accumulate and what does accumulate is
actually naturally found in the body so
it actually is beneficial yes I studied
the waxy stone that I really in terms of
permeation into the body at least if
you’re putting it on your skin there’s
virtually none so it is a really large
particle even in nanoscience I think
what people don’t understand is that
even nanoscale zinc oxide in the world
of sunscreen nano is huge that’s what we
always say it’s really large it’s
sitting on the skin
certainly intact skin there’s no issue
whatsoever and even studies are starting
to show that for skin that might not be
100 said attack me because it’s a
cleanroom because of a treatment I think
is still really much not getting to the
bloodstream like the other conventional
filters are so from that point of view
yeah there’s there’s no concern and then
like you said is something that funds is
actually quite good for the skin to from
an anti-inflammatory point of view from
a common point of view which is why we
use it in in diaper creams right if you
sit from the get-go
yeah all of our family and now with your
product one of the other problems with
zinc zinc oxide is that the darker the
skin the more ashy or gray it can use as
a result of the amount of zinc oxide is
that is that a problem yeah we always
you know one of our main things was you
know it’s a great product but it’s stuck
in the tube because nobody thinks it
looks aesthetic then there’s no point to
it so aesthetics has always been as high
concern for us as safety and efficacy
there’s 100% combines in terms of
importance so in terms of all skin tones
zinc oxide can actually be quite
aesthetic it can be a hundred percent
transparent with no sort of like you
said actually tone to any kind of skin
tone that’s the view using oxide
especially the form that we use it uses
a specific technology that’s called
index matching so it has nothing to do
with the particle size really it’s in
terms of the actual particle blending
with what is dispersed in so it’s
transparent on all skin tones which is
an important because all skin tones need
to use sunscreen so you don’t want to
have some people say oh this products
not for me yeah and that is a big
misconception for the you know the
darker the skin that they don’t that
it’s not necessary to use sun protection
but a that the dark very dark skins are
very sensitive to light as well as at
the end of the day as the environment is
changing we want to block out both UVA
and UVB rays that are permeating the
tissue and having long-term effect on
the tissue so I think that that’s yeah
so Sarah tell us a little bit about the
weather what are the three different
brands that you are now managing yes so
cyber dam is our original clinical line
I call it our curated clinical because
that’s what we started with s where the
original sunscreens came out of and
we’ve built other cosmetic products or
are call them cosmetics or the skincare
products that really address what a
physician might see or professional
might
in their professional environment yes
you know there’s a little but they speak
to specific needs we then have a visa
which we’ll be launching very soon
it’s our tinted sunscreen line and that
is dedicated to the idea that it’s
actually named after my daughter Ava
Isabella the idea being that young women
are a demographic that are specifically
sort of in peril right now we’re seeing
a blip of increased skin cancer as being
the number one cancer killer for young
women twenty-five to thirty and if you
think about it doesn’t stuff really
strange like why was that young a woman
had skin cancer at that point and we
know it can events but it’s also the use
of porn sunscreen so if we can get great
sunscreens into this demographic pans
you think we can really push the needle
on that statistic so part of those how
we’re doing that is with kids so we make
them really aesthetic really ultra
method dry down on the skin beautifully
and then people aren’t choosing a primer
per se they’re using a great sunscreen
and they’re making that have it from an
early age and then finally naturally
cheek is our what I call our luxury
national line but it brings two worlds
together that don’t necessarily always
speak together so the dermatologists
office needs the green duty world and it
just means that we don’t use things like
fragrances whether they’re natural or
not we don’t use essential oils you know
it’s a different way of approaching
green beauty when some of the things
that a dermatologist thinks is important
from let’s say an allergen the point of
view or even just efficacy you know if
we use an active we use it in a high
concentration in the same way we with
our clinical line so there’s three
product lines they’re really diverse but
at the end of the day we still bring
that same scientific approach and so we
make sure that they’re also really kind
of lovely to use every day that’s always
important to us and I I love the whole
idea now again I want to make sure that
the that I pronounce these three brands
so the very first brand is say that name
again
five cyber cyber burp derm
created back in the 90s when the
internet was so kind of coming out and
fiber was like oh my god is anything so
my parents came up with cyber germs
their dermatologist so everything has
the word der minute okay and then the
line for after your daughter daughter is
a VA and then the third line and I’d say
that one again because this one is
really intriguing to me enough so that I
gave you a call this morning and said I
really want to talk about this today so
it’s not Tracy cheek and that comes from
the idea so I didn’t like in the early
2000s you had cosmetics they became
cosmeceuticals
vitamins which is now a huge movement in
the wellness things used at one point
nutraceuticals
right so it’s like pushing the envelope
what these products were doing so with
nothing to eat is the idea that we’re
taking the natural world and we’re
blending it with a medical one so that’s
how we came up with natural city great
well we are out of time which bums me
out because I have like ten more
questions I would love to have you send
me some information that we can put on
on our site as to why specifically no
synthetic or fragrances what is the what
is the piece there and I’m saying
fragrances in terms of natural aromas
like essential oils so if you could send
me and follow up I would love to do that
and we’ll post that on the blog that we
do for this show thank you Sarah for
being with us we really appreciated
having you here today well and for all
of you thanks for being with us as well
next week join us again as we talk about
international we will have a company by
the name of eco mundo and their director
will be with us to talk about how do
American brands take their products
internationally and how what is required
by international brands foreign brands
coming into America very interesting
business story that you’ll want to hear
and as a consumer wanting to understand
how you should be shopping for brands
that come from outside of the United
States I’m patty Schmucker thank you for
listening to radio a and B
where we think pretty is pretty
important in all things in beauty
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