Julissa Arce – Underground American Dream

On this episode of RadioAMB Host Patty Schmucker will be speaking with Julissa Arce, not only is Julissa an author of “My (Underground) American Dream, she was named one of People en Espanol’s 25 Most Powerful Women of 2017. As a contributor for Crooked Media, CNBC, and one of the hosts of Crooked Conversations, Julissa is committed to the education of all young people and led her to Co-create the Ascend Educational Fund (AEF), a college scholarship and mentorship program for immigrant students in New York City.

You may think that alone is an incredible backstory but there is more, Julissa and Patty will be discussing how she rose through the ranks of Wall Street working for both Goldman Sachs and Merrill Lynch, all while remaining an undocumented immigrant. She will tell her story of immigrating from Mexico to the US when she was 11 years old and remained undocumented for almost 15 years, all while rising through the ranks on Wall Street.

Listen in as Patty and Julissa discuss what it means to be an immigrant in the US and how we all can live the American Dream.
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty I’m patty smoker your host
here at radio a and B we love to talk
about all things beauty which means that
some weeks we go behind the scenes to
tell the secrets behind the making of
health and beauty products and some
weeks we bring you compelling stories
about beauty society health fashion
wellness and other things we love we
hope you’ll tune in often and give us
your feedback our program sponsor today
is the first Beauty company to donate a
dollar for every purchase to pay down
the national debt that’s right make up
America is the first American branded
company that believes that paying down
the national debt can help to empower
women no matter who they are or where
they come from when they’re confident
and radiant their beauty diversity
creativity and independence shines make
up America products are cruelty free
non-gmo paraben free fragrance free and
suitable for all skin tones and types
find them at american-made Beauty Calm
as we continue our celebration of
America’s independence in the month of
July I’m delighted to bring you a guess
to reflects the virtues we believe are
part of the American spirit in our
feature segment today we’ll talk and
meet a woman who I described with
courage determination creativity and
independence as well as a universal
determination to survive you’ll meet in
our seat and our features
segment julissa RC in our second segment
today we’ll talk a little bit about the
way in which society has evolved and how
the perception of people affects the way
we feel about ourselves and how we can
apply what I call my messy prescription
for wellness to be healthy and radiant
and in our final segment we’ll talk
about the upcoming show where the beauty
community of North America comes
together every year in July we’ll talk
about if you are a brand and want to
have success and being in the industry
some of the tips that you can apply in
order to bring your product to market so
let me tell you first of all a little
bit about our guests for the feature
segment as we celebrate America’s
independence this month of July I’m
delighted to bring you a guest who
reflects the virtues we believe a part
of the American spirit courage
determination creativity and
independence are just a few words I
would use to describe Jill Lisa AC let
me tell you a little bit more about her
sure lisa is a best-selling author of my
underground American dream she was named
one of people in espanol 25 most
powerful women in 2017 he’s a leading
voice in the fight for social justice
immigrant rights and educational
equality julissa is a contributor for
crooked media CNBC and one of the hosts
of crooked conversations her commitment
to education for all young people led
her to create the ascent education fund
where she serves as chairwoman of the
board a iax is a college scholarship and
mentor program for immigrant students in
New York City regardless of their
ethnicity national origin or immigration
status
prior to becoming an advocate she built
a successful career on Washington on the
Wall Street working for Sachs and
Merrill Lynch and had seemingly achieved
the American dream yet she was not truly
part of America you see Joe Lisa’s
immigration to America from Mexico at
the age of 11 and was an undocumented
for almost 15 years some of those years
spent rising to prominence on Wall
Street she made national and
international headlines when she
revealed that she achieved the American
dream of wealth and status at Goldman
Sachs all undocumented I’m delighted to
have her tell you more about her story
welcome to Lisa and we’re delighted to
have you with us thank you for Heidi so
let’s start out if you would having had
that that background can you tell us how
it out card that you came here to the
United States sure I was 11 years old
when I came to the u.s. from Mexico to
be reunited with my dad my friends were
already living in the US and had
Macpherson’s I was three years old and
from the tamela 2011 they would care
about the forces in the new office in
Mexico and when I was 11
they decided that I should come live
with them because again I was 11 and
growing up in Mexico without my parents
was not ideal and that’s why I came here
a lot of people think that all
undocumented people came to the US by
crossing the Mexico you get better
and the fact is that 40 percent of us
who are or at some point we’re
undocumented
the mexico-us border or any other border
on a plane with a visa and that was my
situation I came here on a tourist visa
that later expired when I was 13 and
that’s how that’s why I became
undocumented because a visa that I used
to come here expired
so you know many young people that face
all sorts of different emotional
challenges as they’re growing up what
was it like for you at being a young
teen in your teen years being here in
the United States and being undocumented
was there was there emotions attached to
all of that of course you know I think
it’s dangerous in that conversation
officer with everything that’s going on
but when on earth eleven I was Facility
worried about making friends like I know
I wasn’t worried about in my own
documents it was my immigration status
and because I was characterizing that
that was fond of mine and the day that I
found out I was on documents that when I
was 14 my mom was sharing with me that I
wasn’t going to be able to have a to
figure out which is this very big
everyone when my fingers turned 15 and I
wanted to have a something at a party in
Mexico with my family and she told me
that I couldn’t go to Mexico anymore
because I wouldn’t be able to come back
and frankly that day when I found out I
was undocumented I cried not about being
undocumented but I cried because I
couldn’t have this party that I wanted
my whole life and and it doesn’t so much
later that being undocumented became
part of my consciousness that that it
became and funded center in my life
because being undocumented means that
you cannot do a lot of things for me and
then said I couldn’t get driver’s
license for life in 60 and that the rest
of my friends and my classmates were
doing I couldn’t you know I couldn’t
even really apply for college back then
because undocumented people couldn’t
apply for college and they and
undocumented people still to this very
17 years later cannot have financial aid
to go to college and so that’s really
when it started becoming more we
that that being undocumented carry with
a certain consequences about it and I’m
sexually when I found out it was
undocumented
I had just figured I just began to
really feel American because I had
finally learned how to speak English and
I was making fans and I was sort of
adapting to American culture and it was
then that that assembler that like the
rug was pulled from under me because I
was finally beginning to feel American
but I was like the opposite I was
considered to be American right and
close it was a resounding but again like
it was there was something that a mess
loader in my life that I realized being
undocumented this every big deal
and so it’s from your story on what I’ve
read you you really were able to still
accomplish all of those things how did
you deal with a driver’s license and
going to college despite the fact that
you didn’t have the documentation that’s
one of the most beautiful things about
being an immigrant is the resilience and
the resourcefulness that we have to
learn and even though we’re told time
and time again
no the repeatedly we somehow figure it
out and we figure out how to make things
worse and sometimes we we were uppity at
the right place at the right time with
the ruin of Paris Texas was the first
date that a lot of undocumented students
to their parents their institution and
receive state financial aid and that
lack house is 2001 this is when I
graduated from from high school so I was
very fortunate that that math huh
at that moment although you know the
only reason I was able to go to the
University of Texas and is not because
of this law it’s because I have the
grades and I have therefore curricular
activities and I have two SAT scores
and I graduated in the top 5% of my high
school class II so and about the
separation I was able to take advantage
of it because of the law
last night was people to go to to go to
college in terms of driving I drove
without a driver’s license for many many
years I assumed it to get to work I so
needed to get to school and and so I
would just have to drive without a
license and this way every time I got
into the back seat of my car into the
driver seat in my car that I wouldn’t be
pulled over because the consequence of
getting pulled over for someone like
here is not you get triggered it so you
might get deported right right exactly
so tell us how when you moved on then
from college in your successful career
on Wall Street what were the
circumstances that that made you come
out and talk about the fact that you
were undocumented I was undocumented for
a very long time and I eventually became
an American citizen because my husband’s
an American citizen and so I was able to
adjust my status that way okay one
that’s not affected
I always I’m careful to to assure that
because I think sometimes people get the
impression that as soon as you marry
someone who’s an American citizen that
you automatically become a citizen in
France and it’s very very long process
it’s a very expensive process and I’ve
mentioned acts at the beginning of the
share but I when I came here with a visa
so I came in legally and that made a
really big difference in terms of being
eligible to address my immigration
status but with that kinds of books
become innocent and then I realized you
know I have a really powerful story to
tell because it’s not every day that you
fear of an undocumented person who
became a vice president there goldman
sachs
and and I just felt like I couldn’t hide
behind my accomplishments anymore and
what I mean by that is I had a very
successful career I was making making a
ton of money working on Wall Street
I was told this joke that I had a
husband I could dance I mean I had like
everything and and and by the same times
I was like seeing all these fabulous
young people like marching and
protesting and very fighting for their
right to be in America and the state
year and to be recognized by a country
that they packed home for a long time so
it was then that I decided that I wanted
to share my story and hopefully inspire
other undocumented people to know that
it’s possible for university users in
this country and to just the
conversation around what it means to be
undocumented and hence we have to give
other people an understanding of accrual
undocumented people are and and and why
we come here and especially with some of
what’s going on right now I think it’s
important for Spurs like mine to be cold
and be shared right absolutely
absolutely and so tell us a little bit
white of you you decided to come out and
tell your story how did that come about
and the writing of the book yeah so I
after I left Wall Street I joined an
organization called define American and
it’s an organization that uses the power
of friends to assist the conversation
around many of this issues that that
we’re that were talking about so and
through that I was able to then
thermosphere it was an article written
on on Bloomberg Businessweek that was
amazing that the journalist who wrote
the story it’s such a beautiful job of
telling my story and I and I think from
all the time
and as a result of that of that article
I had the opportunity to tell my story
more fully and to write a book called my
underground American dream that became
the Washington Post by Sarah and and I’m
just so I’m so glad that I was able to
deploy my service and I was reading the
book but the second method says it’s my
story at the Pendergrass but when it
learns comes down to it it’s a
confidential American story and it’s
like it’s spoon of twisty ferns and I
always get so excited when people send
me notes saying they couldn’t put the
book down and and they read it in one
sitting or they they stayed up late to
meet an acceptor because they just
wanted to know what happens next
and I certainly cannot when I get those
when I get those thoughts and I think
even people who have never been
undocumented people
I’ve never was so lucky people who have
either who’ve never had someone tell
them like I’m going to call immigration
services on you can soon identify with
with with my story and with and with the
book right right
as you look now at the circumstances
that are crying in this country what are
some of the ways that you are
participating because I know you’re
doing a lot of very different things
with with in the media and with it
within your writing what are some of the
things that are happy to advance some of
the issues that are going on with
immigration them in this country today
sorry I didn’t hide it I didn’t get
there and I know you’re doing all sorts
of different types of things in the
media and with the writing of your book
how
do you see the circumstances going on
right now with immigration how do you
see that picture and how are you being
involved in making a change for other
people yeah and I a lot of it a lot of
the issues that were talking about now
of hiring events are being portrayed in
the media
it’s and one hand it’s not it’s not news
because growing up undocumented you turn
their attention to what’s happening
around you in terms of immigration and
the stories that are told and what the
TV news covers so some of it is that are
happening now to be totally honest like
they’ve been going on for a long time
mm-hmm but I am really glad that people
are starting to pay attention and that
people care and I was so inspired and
happy about how many people have come
out to protest in to Mars so that
families can be together right and it’s
not something I remember when you’re
like rallies and marches five six years
ago
where there would be like 30 people and
now we’re seeing hundreds and thousands
of people show up and I think the
baggage that’s that that’s amazing so I
must ask
it’s difficult to hear the way in which
immigrants are portrayed so I think a
lot of times
immigrants are are viewed as our youth s
and staple for a lot of the issues that
are happening in our country if it’s
easier to say the reason we have crimes
because simha’s as their we’ve seen
people unemployed sick as immigrants and
like a lot of other forces driving both
those issues so for me that’s important
as a storyteller is to
share another part of the story that
maybe people aren’t hearing about that
you know the fact that aren’t that are
users that aren’t seeded and and and to
try to combat some of the frankly lies
that are being told about us and and I
do that through my writing and I do that
through the press conversations that I
that I host and I do that you whenever I
am given the up of some of your back
today to have a platform like yours to
be able to share my story and you you
mentioned as well that a lot of people
think that many immigrants come into the
United States by illegally passing a
border but there’s many different ways
that immigrants are coming into the
United States what are some of the other
lies or misunderstandings that people
have about immigrants in this country
then I’ll tell you I’ll tell you one
that really drives me crazy which is
that I I often get this question but why
didn’t you apply to become a citizen
sooner that’s where were you imagining
the surface seniors and awesome
undocumented people told like smelling
it in the back of the line why don’t you
do it the right way and this is service
nuts that we’re undocumented because we
want to go through the process because
the process is more difficult and we’re
just trying to like take the easy way
out and that couldn’t be further from
the truth because the human document is
really really really difficult and is a
lot of there were other ways we would do
it the other way and so that’s the
biggest thing is that when we talk about
people getting in the vessel line we
don’t realize or recognizes that that
line doesn’t actually exist so I’ll give
you an example of sometimes like you
came to the US
I will lure children so we didn’t choose
to come here and whether we cross the
border illegally or came here with a
visa like I did when you’re 11
you don’t get to choose like you do what
your parents party so right so I was in
the US since I was 11 I have a college
education I graduated honors from
college I speak English I I have been
for of all the things that I was asked
to do to be considered like America and
and there were so nothing for me to
fight like all those years that I was
undocumented
I didn’t qualify for anything Savannah’s
Exodus picked up an application so that
out on the other day there are very
specific way that someone becomes
eligible to apply for me the only way
was to learn and then I fell in love and
got married then that was eligible to
become a citizen but but not a minute
before that and that’s very frustrating
for someone like he’s like you I’m
driven and I won like my accomplishments
like doing something and so but imagine
if I hadn’t gotten married for whatever
reason I hadn’t fell in love and got
married I would still be undocumented
but and things that I heard about the
things that I’ve been able to do in
America they’re looking at the resume or
application for me – all right all right
well we’re going to take a break and
when we come back we’ll talk a little
bit about my underground American Dream
which is now being developed into a
television series so stay with us we’ll
be right back
[Music]
Shh over here here’s a secret for a
virus free computer ESET they’ve been a
pioneer in the antivirus industry for
over 25 years 25 years of innovative top
rated antivirus protection
he sets award-winning security solutions
provide a safe online experience for
over 100 million home and business
computer owners they are so affordable
fast and simple to use so be gone you
blue screen of death
ESET s– on my computer if it’s not on
yours visit healthy life Nets advertiser
page and click on ESET now here’s the
thing about beauty it’s pretty at
american-made Beauty Calm we’re all
about the pretty making it easy for you
to find what makes your beauty shine we
have essentially everything you need and
american-made beauty calm celebrates
brands that were created right here in
the US of A imagine everything you need
from the best hair skin and nail
products to makeup and even the tools
because it’s all about pretty in
american-made beauty calm we also think
you’re pretty important so visit
american-made beauty calm browse by
learn american-made beauty.com
we’re looking for a few good American
Beauty manufacturers who want to
increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty calm this beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made Duty calm now what does
healthy life dotnet and amazon.com have
in common well they’re both available on
the internet they both give great value
but most important most of our positive
program hosts and guests are
accomplished authors and their books are
available from you got at amazon.com now
it even gets better than that because
when you’re listening on air to a
healthy life net host or guests you can
go directly to amazon.com and you can
order your book while you’re still
listening to your favorite healthy life
net program so when you hear an author
you like go to the homepage of healthy
life net and click on amazon.com we’re
positive people
and radio unites healthy life dotnet
[Music]
thank you stay with it Patti smoker you
listening to radio AMD and I’m here with
– Lisa I see who is I and an activist
she’s written a book at my underground
American dream
– Lisa tell us a little bit about I
understand that it is going to be
developed as a television series for 20
Century Fox television
tell us a little bit about how that’s
coming about well said and I am really
unfortunate to be working with America
Ferrera on developing the show based on
based on based on myself there really
I’ve learn a ton of things about what it
takes is ceramics a television series
and it’s been a really great learning
experience who to connect with auntie
and to what’s to make this happen um
that’s really not really what I can when
I can care at the moment in time to
where we always are with the series but
I’m really excited that there’s a
potential to have a story of an
undocumented immigrant of an
undocumented Mexican immigrants that
isn’t the failure to the ball things
that we watch like growing up whenever I
saw a brown person on television they
were they were never like consider like
this beautiful people they were never
about their familial or people are
wealthy they very often when we see
wrong people on television they’re like
same numbers or a dead girl or there’s
like soffit rail so I am excited to have
a character on television God is more
true of the experiences bad than ribbons
have in this country absolutely and I
also understand you all writing a second
book yes and I am so excited about the
second book it’s called someone like me
and it’s you’ve been penitence in the
episode I’ve seized that phrase someone
like me all the time with since I I
really wanted this to be the title of my
music and the book is a young adult
adaptation of my adult memoir and it’s a
younger audience and I really wish that
when I was growing up when I was in
sixth seventh and eighth grade that I
could have read a soul like mine because
the thorns that I read many of them
didn’t speak to my experience and I’m
excited for kids to to hopefully to get
students I suspected in my story and for
people who have read my underground
American dream which is my exact memoir
and birth matters new material in this
invoke the books spend about half half
of the books is in Mexico when I was
using enough people my parents were in
the US and and it talks a lot about that
it’s next to the coil cord assimilate
into American culture of the things that
I did to fit into this new country and I
heard I thought for my American Dream
which ran about time like my biggest
dream was going to college and it’s but
I think I’m just really excited so long
people treated on the status of people
who read my other books to get more of a
sense of what my life was like before I
came to live here that’s great
now I also reading a little bit about
your work on crooked media tell us a
little bit about that I love cricket Mia
I am sure people have heard of positive
America which is they’re really smashing
hit podcast as millions of people listen
to that effect every week and
I had the opportunity we’re on parts of
America I said that and and from there
since a really great relationship with
the media where I am now a contributor
serve youth listens to cricket
conversations which is a matter cricket
media projects are those senators
conversations and I you know I talked to
National Geographic photographers about
how they’re using the photographs to to
fight fighting change to I have the
opportunity to have a conversation with
a former President of Mexico resent the
fact and I’ve interviewed members of
Congress and players and so it’s I the
conversations are really broad and I’m
so thankful that I have the opportunity
to reach so many people and tell Iran to
talk about things that interest me that
I think other people will find
interesting and that don’t always have
to do with being an immigrant right and
we’re where do you think of the
political environment right now and the
role of media and politics art do you
feel that this is another way in which
you are being able to help make a
difference for the immigrant
circumstances that are going on in this
country today the media right now it’s
an interesting place like today because
you know every day we see we see the
president forever talk in the media and
and I think that it is our job of
storytellers who dispute to keep telling
the truth and be speaking truth in the
work and the work that we do and I think
my I took my job very seriously
and you know I always tell people I
don’t report the news I are not very
serious about the latest thing that
happened like my job is to give you my
on what’s happening as the substantive
that opinion was soft and and if I do
that then I think that I’m doing a good
job and I’m doing a disservice to be
making wrong in in the story that I tell
ya absolutely you know you mentioned
that that the top of the show that one
of the you had certain circumstances to
the current that allows you to get an
education and allowed you to do some of
the different different things that part
of your culture and the way you were
brought up was about being resilient and
resourceful weirdies where does that
energy come from what’s the inspiration
for that I’m finding I think it’s in my
blood to be honest because like my mom
and my dad and my grandmother and my
grandfather’s like she knew it it’s
we’ve always – it’s like my family’s
always been full of hustle and
strengthened and had work and that’s
always been instilled in me since hours
I was a little bit like my mom my dad
would always tell me you know it’s not a
final answer and sometimes I would show
that embel they would time you know I
realize but he said no it’s an answer
but but yeah yeah I just I have I have
seen my mom do so much with so little
and I have been given opportunities that
she never had and I feel like it’s my
responsibility to honor that work and
those sacrifices that my family needs in
order for me to be where I am right and
and you mentioned as well getting into
college that you know it was Title II
the lab of change but you also have that
diligence with regard to you had the
good grades you had the extracurricular
activity
and that type of thing to do rather
things I don’t like to learn a lot okay
I like learning new things I enjoy
school under some kind of season my son
Connie weird some people that I city
schools like a bomb
Nepalese myself to lose myself in the
bin the books but I was being and and
that math I left math because it was so
certain than there was always the right
answer and everything else in my life
was so uncertain than like there wasn’t
the right answer for a lot of the things
that I was going through but when it
tastes not like to pursue always for and
so yeah I really enjoyed learning and I
enjoyed being sometimes on this bad life
and this serious was that like learning
environment that inner vessel worse I
mean sometimes you have to stay up late
and study and do the work and sometimes
some people ask me for like tips on like
your heart even so successful and what
are some like tips and remember one
thing I tell people is that there aren’t
any shortcuts but you have to do the
work but you have to put in the work and
and I hope like suck it up and do the
rest and right it’s not really fun but
it’s always with it yeah absolutely well
thank you so much for taking the time to
be with us today I appreciate getting a
chance to speak with you and to share
your story with what is the next most
exciting thing that you’re looking
forward to I am I’m really excited about
my book coming out in September it comes
out September 18th I hope people will
pre-order it and I hope people who’ve
never at my underground American dream
will will read back to I’m I’m really
really excited for especially young
people who have this book in my home
great great well again to Julie so thank
you so much for being with us today
we’re going to take another break and
we hope that you’ll stay with
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm for
all your live or pre-recorded webcasting
needs come to earth channel calm hit
your web-based message out to a select
group or the whole world it’s easy a
pioneer in webcasting earth channel comm
provides the best products and services
to big corporations and government users
and now this same technology is
available to you they have the best
earth cast encoders servers and products
to meet your technical needs but wait
don’t want to mess with technical stress
no problem they’ll do it for you earth
channel comm is your answer you can use
web casting for lots of things like
advertising marketing customer support
training and don’t forget web radio and
TV
in fact you’re listening to a live earth
cast right now so come to earth channel
comm actualize your audio or video
webcasting needs today you can’t beat
the friendly service or the price call
earth channel comm at one eight hundred
eight four nine eight nine seven eight
that’s one 884 915 calm to learn how you
can be part of american-made beauty comm
visit american-made duty calm now radio
your way
healthy life net welcome back thanks for
staying with us I love that story it was
so amazing to hear the inspiration of
julissa and how she persevered and
really believed in herself and I think
that it is really inspirational because
in today’s world where we have so much
contention and and and strife that’s
going on it’s hard to not lose yourself
and so in this second I want to talk a
little about the messy prescription for
being vibrant for living a long and
vibrant life and wellness you know
people in our industries are often
considered the ones that shape the paper
the way people see themselves and how
they present themselves to the world and
someone like julissa had a perception of
herself because she was an immigrant and
she was non documented and as a result
of that it shaped the way she saw
herself and she was defined by her
community as all of us are but it’s
important for the beauty industry is one
place where some of the most vibrant
work we do is helping people to live
long and healthy lives and so in this
segment I want to talk to you a little
bit about what I consider to be that
prescription for living a long and
vibrant life you know as beings
it actually has been demonstrated
throughout history that we have an
innate instinct to connect and the
question is really why why do we have
that innate instinct you know we look
back 64,000 years before Christ and you
actually see images on the cave walls
that were drawn by Neanderthals and
20,000 years later
humans did the same thing to basically
capture their image documented that they
existed
and shared those images with other
people in fact Egyptians are credited
for creating the first realistic face
paintings that were sort of a burial
idea if you will because these paintings
were actually tucked away into the
coffins of the dead so that when they
passed into the afterlife it was sort of
a passport so that their communities
would reccommend would recognize them
after they passed away but it would be
the invention of the mirror that
according to a Fast Company magazine
actually changed the concept of
individual identity and all this all
relates back to our identity affects our
health with the mirror we began to see
ourselves as we really were and we were
able to modify how we presented
ourselves to the world in fact there was
an author Ian Mortimer and Fast Company
magazine that believes that the mirror
created a crucial shift in society
because they allowed people to see
themselves properly for the first time
with all of our sort of unique
expressions and characteristics as
mirrors became available to the average
person society continued to shift we no
longer saw ourselves as insignificant in
them in a sea of humanity in fact every
person become to see themselves in the
mirror actually the center of attention
and it began to encourage us to think of
oneself in different ways we actually
began to see our individual uniqueness
now remember before the mirror any kind
of images that were done were about the
community those cave wall paintings and
all of the other types of portraits that
were done were all about building a
community our identity was tied up with
the people we knew the places we lived
the way we participated in our community
so imagine how that feeling was for
jalisa as a non documented person her
community was much more narrow in fact
when you were banished from the
community it was actually the absolute
worst punishment because an individual
would lose everything that provided
their identity the discoverer
of our uniqueness gave rise to our
preoccupation and wanting us a
preoccupation about our parents and
wanting to look our absolute best
outside in the world by the 20th century
we see a connection between fashion
cosmetic music technology technology
uniqueness is now on steroids and the
mirror serves as a barometer of our
effectiveness of presenting ourselves in
the best light if you think about it
today 42 percent of the global
population carries their own individual
device that has a mirror that captures
all of these 21st century life elements
and we’re now able to see ourselves
modify how we present ourselves to the
world and get feedback faster from
further distance than any other time in
history as someone who sort of witnessed
all of these things unfold it has led me
to ask this big question if the reason
why from sixty four thousand years
before Christ we captured the selfies
and with sharing them is part of this
innate instinct to connect with other
human beings does the combination of the
mirror the selfies all this new
technology social media mirrors and
social media are we actually building
bridges and improving our our health or
are we building walls there’s an
increasing amount of evidence that
social media and this preoccupation with
the way we look and the way other people
see us is changing people’s lives and
especially teenagers we’re learning that
the despite the intention to connect and
using technology to do that it’s
actually creating more harm than good
people are not connecting in true
intimate work because the true
prescription for health comes from our
hard work our sole work you taught you
heard Joe Lisa in the feature segment
talked about
despite the fact that the law had
changed that allowed her as an
undocumented work an undocumented person
here in the United States to go to
college that she was able to take
advantage of that opportunity because of
the hard work and determination that was
part of her sole work it was part of the
the DNA of her community to work hard
and to do your absolute best and when we
do that when we participate fully when
we’re willing to participate fully in
life and being willing to have intimate
and close relationships with other
people is where we create a vibrant life
it’s where we create our opped our
optimum health and so I leave you with
these things that I hope will help you
as well as is the inspiration that I got
from the interview with julissa to do
these things for your prescription for
health don’t let don’t allow others to
define who you are
even though jalisa was an undocumented
person in the United States she held her
head high and she worked hard take more
time to focus read out inward rather
than outward asks and answer the
question Who am I be face to face more
with people rather than screen to screen
be genuinely curious about everything
lean into real and messy connections
with human beings be willing to be
vulnerable scared and still stay engaged
with what’s passions what you’re
passionate about and people and finally
always be respectful honest and kind to
others stay with us we’ll be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you will be
shocked do more sell state cheap not
cheap State that’s the motto of Anna’s
linens although they don’t sell state
they do sell the best bedding bath and
home decor items they strive to provide
their merchandise at extreme value to
their customers and they do it great
every day prices on everything and
military discounts plus if you visit
them online they have clearance items
and internet specials visit them online
now at healthy life Nets advertiser page
we’re looking for a few good American
Beauty manufacturers who want to
increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty comm this beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made Beauty calm now oh man it
never fails my suitcase just got ripped
apart life is a journey make it a
pleasant one use Samsonite you know the
name for almost a century Samsonite
luggage has proved itself to be the
worldwide leader in innovative travel
solutions let it be yours
visit healthy life Nets affiliates
Samsonite on our homepage and click to
look at the fine luggage from suitcases
to golf travel bags and don’t forget
take a look at their travel accessories
make life a journey a pleasant one with
Samsonite healthy life dotnet we’re
positive overcomes negative
[Music]
welcome back in our final segment I want
to focus my communication to the
professionals July not only is the the
month that american-made beauty and the
rest of the world the worst of the
country celebrates our country’s
independence it’s also the month that
North America is the location for where
the beauty community comes together and
celebrate and talks about what’s new and
what’s happening and preparing for the
fourth quarter and holiday season
cosmopolitan North America happens in
Las Vegas this year July the 29th and
30th and there is literally the largest
beauty show in North America there’s all
sorts of different activities that go on
and if you are in any way connected to
the industry it is a show you must go to
not only will you have a plethora of
booths of exhibitors that are showing
their their product old brands new
brands innovation and it is just a
absolute opportunity to understand
what’s happening in the industry put
your finger on the pulse and the
Cosmoprof north america team really puts
together a very compelling show with
lots of different ways to discover new
things new brands new innovations and
things like that so I highly recommend
that you consider going to that show if
you’re any in any way interested if
you’re an influencer and loved beauty
you need to be at that show if you are a
brand you absolutely need to be at that
show and if you’re a buyer in any way
you need to be at that show but one of
the major activities that occur at the
show is where buyers and sellers get
together it is where buyers go to
discover brands and I have had the
unique and honor unique privilege and
honor to be involved in the last five or
seven years of helping brands get ready
for distribution but I am always
surprised at how ill-prepared brands
come for these kinds of opportunities
because the reality is today indie
brands new brands is where much of the
growth is taking place particularly in
the beauty and health sector there’s a
lot of reasons for it I want to spend my
time and helping you if you are a brand
these are some of the things you really
need to understand in order to be ready
to have a meeting with a potential buyer
first and foremost is understanding that
until your brand gets to at least a
million dollars in sale you don’t have a
brand and you don’t have proof of
concept so oftentimes the idea of
building a brand to a level in which you
are going to have real compelling buyers
where you’re going to be able to get in
the door of a qualified distributor
that’s going to be interested in and
carrying you getting in the door of a
retailer they want to be able to work
with brands that have some proof of
concept we will often have said that’s a
million dollars it can be a little bit
less but the point is you’ve got to have
some growth so it’s really important to
understand that some type of growth is
takes place in order for you to be able
to have proof of concept the next thing
is that you have your brand trademarked
whatever name you are using for that
brand
it must be trademarked and that is an
entire registration process we’ve talked
many times on the show about that so go
back in our archives and pick up the
information on on trademarks but it’s
critical that you have your brand
trademark before you go to a show and
that your packaging reflects the TM or
our registration that shows that you
have
that you’re educated about trademarks
and that you’ve gone through the process
the next thing is that you must have
your pricing in order in the in the
world today there are a number of
different layers that are going to be
required in order for your brand to be
successful and what I’m saying layers
the idea that if you make a product and
it cost you two dollars to make it it’s
there’s not enough profitability in your
company if you make it for two dollars
and you sell it for four dollars there
is a standard that has been tried and
proven over this industry and although
the market has changed and we have
eliminated some of the layers of
distribution the fact is is that beauty
is a marketing play and a brand must
have enough margin between what it costs
them to make it and the selling price
that they’re selling it for in order to
be sustainable and and retailers and
brands are interested in brands that are
long-term play if you’ve got something
that’s absolutely novel and you know
that it is a one-hit wonder and it’s
going to be here and gone great but most
retail partners are looking for long
term growth so make sure that you have
your pricing so that it is accurate and
that you’ve tested it not only that you
have enough margin but that you are
competitive in the marketplace those are
two things that are critically important
and that you want to have before you
attempt to have a meeting with a with a
buyer go to a Cosmo Prof and try and
have meetings with potential
distributors and and and buyers but and
by having a line sheet and that line
sheet would have all of this pricing
information for every single product you
also want to have UPC codes because in
this day and age that’s all connected
through technology more and more
distributors and retailers and buyers
are utilizing you
see codes and need that information to
be on the product the line sheets should
also have all of the what we call Dems
dimensions and weights of the products
how your product is packed out is it in
master cartons of six or twelve those
are all pieces of information that would
be on a line sheet in addition to what
kind of marketing support and education
would you be providing for your partners
that work with you and most importantly
your social footprint these are all
factors that potential buyers are going
to be interested in today the social
footprint is huge and in addition when
you combine a big social footprint along
with five hundred thousand to a million
dollars plus in revenue these are this
is where you’re beginning to get real
traction one of the final and most
important things as well is your
packaging make sure that you have
followed FDA requirements for what you
need to have and the way your package is
labeled I see too many times all across
in key haces and malls in farmers
markets and even at these big trade
shows where people have paid four or
five six thousand dollars to be there
that the product cannot be sold because
it is not legally compliant go to FDA
and look and do a search for cosmetic
labeling and make sure that you’re
following your following the rules this
is the month of July we’re celebrating
independence of America and we’re
celebrating innovation in beauty in
America thanks for being with us I’m
Patti Schmucker we think all things are
important in beauty