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Home > American Banker Podcast > Why Consumers Make Irrational Financial Decisions Sometimes
Podcast: American Banker Podcast
Episode:

Why Consumers Make Irrational Financial Decisions Sometimes

Category: Business
Duration: 00:20:01
Publish Date: 2016-11-14 21:39:59
Description:

Wei Ke, a partner at consultants Simon-Kucher, discusses the psychology behind customers' choices, including the appeal of metal credit cards, the willingness to pay $450 a year for a card and the paralysis of too many options.

Total Play: 0

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