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Description:
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New York Times Datapoints columnist and author of
The Economics of Integrity, Anna Bernasek and finance lawyer
Dan Mongan, discuss their important new book,
All You Can Pay: How Companies Use Our Data to Empty Our Wallets.
They explain how companies use what they know about you to analyse, predict and shape your needs. Then they show you how consumers can choose a different path.
We may think the Internet lets us find the best deals, but the extensive information companies have about us means the price we see tends toward the maximum they know we can pay.
In a momentus shift, the economics of information will turn our economy on its head. Fair bargaining is over. Learn how you can fight back. |
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