Search

Home > Advertising Podcast from the IPA > In conversation with Richard Shotton
Podcast: Advertising Podcast from the IPA
Episode:

In conversation with Richard Shotton
Category: Business
Duration: 00:38:44
Publish Date: 2018-03-19 11:11:13
Description: Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.
Total Play: 0

Some more Podcasts by IPA Podcast

90+ Episodes
IPA Podcast