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	Podcast:		Advertising Podcast from the IPA
	Episode:		The IPA Making Sense Podcast: Rich Kirk
	Category:		Business
	Duration:		01:18:38
	Publish Date:		2026-03-11 12:00:26
	Description:		Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.
	Total Play:		0

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