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	Podcast:		Advertising Podcast from the IPA
	Episode:		The IPA Making Sense Podcast: Mike Follett
	Category:		Business
	Duration:		00:59:43
	Publish Date:		2026-04-01 00:00:00
	Description:		Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
	Total Play:		0

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