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Podcast: Advertising Podcast from the IPA
Episode:

The Effectiveness Files: Alistair Macrow
Category: Business
Duration: 00:49:53
Publish Date: 2025-12-03 00:00:00
Description: Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.
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