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Home > Advertising Podcast from the IPA > The Effectiveness Files: Tony's Chocolonely
Podcast: Advertising Podcast from the IPA
Episode:

The Effectiveness Files: Tony's Chocolonely
Category: Business
Duration: 00:47:36
Publish Date: 2024-06-12 11:00:38
Description: In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
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