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Podcast: Advertising Podcast from the IPA
Episode:

New Business Diaries: Christi Tronetti and Kristy McCready
Category: Business
Duration: 00:39:25
Publish Date: 2024-04-17 07:00:13
Description: In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.
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