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Home > Advertising Podcast from the IPA > EffWorks Global 2023: The long and the short of it, 10 years on
Podcast: Advertising Podcast from the IPA
Episode:

EffWorks Global 2023: The long and the short of it, 10 years on
Category: Business
Duration: 00:33:14
Publish Date: 2023-11-28 09:40:55
Description: Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.
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