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	Podcast:		Advertising Podcast from the IPA
	Episode:		IPA On...Body Positivity And Representation
	Category:		Business
	Duration:		00:26:13
	Publish Date:		2023-10-04 08:26:39
	Description:		A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.
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