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Home > Advertising Podcast from the IPA > AdTalk with Paul Bainsfair: Orlando Wood
Podcast: Advertising Podcast from the IPA
Episode:

AdTalk with Paul Bainsfair: Orlando Wood
Category: Business
Duration: 00:33:32
Publish Date: 2019-10-24 10:38:52
Description: IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583
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