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Podcast: Advertising Podcast from the IPA
Episode:

In conversation with Orlando Wood
Category: Business
Duration: 00:33:32
Publish Date: 2019-10-24 05:38:52
Description: IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the background behind his new book Lemon: How the advertising brain turned sour, as well as his findings and what needs to be done to reverse the crisis in creative effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon
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