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Podcast: AdExchanger
Episode:

Blazing An Alternative Measurement Trail With WarnerMedia’s Andrea Zapata
Category: Business
Duration: 00:47:34
Publish Date: 2022-02-08 12:57:01
Description:

Nielsen has always “had a challenge with counting appropriately,” says Andrea Zapata, head of research, data and insights at WarnerMedia Ad Sales. That’s why WarnerMedia is going big on alternatives: VideoAmp, iSpot and Comscore.
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