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	Podcast:		Ace The Gram
	Episode:		#54: The formula to a launching successful brand in 2020 - "Me."
	Category:		Business
	Duration:		00:30:08
	Publish Date:		2020-11-25 17:00:00
	Description:		On today's episode we interview the marketing executive of "Me Collective" - Bella Williams. "Me" is a period care brand for the modern person. "Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map. We chat to Bella about the following: - how and why "Me" started - the ethos of the company and what makes them stand out in 2020 - the order of launching from design to product development to product photography and social media marketing - how Me works with influencers and "people of influence" - what the key ingredients are to a successful launch - why Me markets using social media when they're a supermarket product - how Bella keeps coming up with fresh content and caption ideas for Instagram - what other initiatives Me has to open conversations and connect with it's target audience - Bella's advice for other businesses launching in 2020 and what the key focuses should be Check out "Me" on Instagram @Me_ or look for their products in your local supermarket. Find Bella on Instagram @isabellaawilliams For more on Viv and Tash check out @acethegrampodcast @tastefullytash @vivconway_
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