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Home > Accelerate! with Andy Paul > Episode 125 with Bridget Gleason. Let's Talk Marketing and Sales Alignment
Podcast: Accelerate! with Andy Paul
Episode:

Episode 125 with Bridget Gleason. Let's Talk Marketing and Sales Alignment
Category: Business
Duration: 00:30:52
Publish Date: 2016-04-01 03:00:00
Description:

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today's episode, Bridget and I have a conversation about marketing and sales alignment. Let's do a deep dive on how we can get these two departments to work more efficiently within one another and make those prospects turn into sales! Included among the topics we discuss are:

  • • The lack of communication between marketing and sales departments.
  • • How to fix communication gaps.
  • • Metrics on how well the sales team is effectively using marketing's legwork.
  • • Proper sales team and marketing team education.
  • • How to easily transition a prospect from the marketing team to the sales team without a restart in conversation.
  • • And much, much more!

 

Be sure to join us for this information packed episode!

 

LEARN MORE ABOUT Bridget Gleason:

Music that psyches me up before and important sales call. I tend to go quiet and focus and role play the call instead of listening to music.

My most powerful sales tool LinkedIn Navigator

One book every salesperson should read Winner's Dream by Bill McDermott

My first job in sales Selling networking products and desktop computers for Xerox

 

CONTACT BRIDGET GLEASON:

Bridget is VP of Corporate Sales at SumoLogic. With more than 20 years of sales and sales management experience in the technology sector, Bridget joined SumoLogic’s executive team to lead and grow their inside sales organization. Her recent experiences include being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard.

Contact Bridget:

Website: www.sumologic.com
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