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Home > ATW - Working In The Theatre > First and Loudest: The Marketing of Broadway - June, 2009
Podcast: ATW - Working In The Theatre
Episode:

First and Loudest: The Marketing of Broadway - June, 2009
Category: Arts
Duration:
Publish Date: 2009-07-15 16:33:19
Description: Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.
Total Play: 0

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