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Home > ATW - Working In The Theatre > Production: Damn Yankees - September, 1994
Podcast: ATW - Working In The Theatre
Episode:

Production: Damn Yankees - September, 1994
Category: Arts
Duration:
Publish Date: 2009-08-05 10:21:35
Description: The "Damn Yankees" production team - legal counsel Robert Barandes, press representative Peter Cromarty, advertising representative Rick Elice, producers Mitchell Maxwell and Victoria Maxell, and general manager Charlotte Wilcox - discuss obtaining the rights, using a two-level structure of producing starting with an out-of-town production at the Old Globe, the finances of booking a Broadway theater, a new logo for an extensive ad campaign, and how the baseball theme provided many PR opportunities.
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