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Home > ATW - Downstage Center > Broadway Advertising (#87) February, 2006
Podcast: ATW - Downstage Center
Episode:

Broadway Advertising (#87) February, 2006
Category: Arts
Duration: 00:49:30
Publish Date: 2006-02-16 14:25:00
Description: When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.
Total Play: 0

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