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Home > APM: Marketplace Whiteboard > How a firm's goodwill is more like soft snow than a hard asset
Podcast: APM: Marketplace Whiteboard
Episode:

How a firm's goodwill is more like soft snow than a hard asset
Category: Business
Duration: 00:00:00
Publish Date: 2013-03-29 09:17:09
Description: Goodwill reads like an afterthought in a company's annual report. But it's often the most important component of a company's operation, as Sr. Producer Paddy Hirsch explains.
Total Play: 0

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