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	Podcast:		ADLANDIA
	Episode:		Content or Commercial: Inside Content Studios
	Category:		Business
	Duration:		00:40:36
	Publish Date:		2018-03-06 17:59:00
	Description:		We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be wary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content creation and IP. Hear this creative's journey from agency to publisher and why the lines will only continue to blur. Don't miss an all new #KillBuyDIY. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
	Total Play:		0