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	Podcast:		ADLANDIA
	Episode:		Take Back the Customer: Social Commerce in 2019
	Category:		Business
	Duration:		00:37:10
	Publish Date:		2019-01-15 10:11:21
	Description:		Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands https://bit.ly/2TQhYFF). Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
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