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Home > 99% Invisible > 380- Mannequin Pixie Dream Girl
Podcast: 99% Invisible
Episode:

380- Mannequin Pixie Dream Girl
Category: Arts
Duration: 00:41:22
Publish Date: 2019-11-27 00:42:39
Description:

In the 1930s, Lester Gaba was designing department store windows and found the old wax mannequins uninspiring. So he designed a new kind of mannequin that was sleek, simple, but conveyed style and personality. As a marketing stunt, he took one of these mannequins everywhere with him and she became a national obsession. “Cynthia” captivated millions and was the subject of a 14-page spread in Life Magazine. Cynthia and the other Gaba Girls changed the look and feel of retail stores.

Mannequin Pixie Dream Girl

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