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	Podcast:		5by5 Master Video Feed
	Episode:		7: Genericized Trademarks
	Category:		Technology
	Duration:		00:58:56
	Publish Date:		2011-09-21 11:00:00
	Description:		Horace and Dan look at brand theory and decide it should not be left to the experts. Also, we ask what jobs products are hired to do and tie that to the meaning imparted in the brand and visual imagery associated with it. Sponsored by HelpSpot and Rackspace.
	Total Play:		0