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Home > 5by5 Master Video Feed > 102: The Advertiser's Dilemma
Podcast: 5by5 Master Video Feed
Episode:

102: The Advertiser's Dilemma

Category: Technology
Duration: 01:46:04
Publish Date: 2013-12-02 13:00:00
Description:

A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure "performance" of a medium via the median age of the audience and how that affects the advertiser's calculus.

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