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	Podcast:		5by5 Master Video Feed
	Episode:		134: Chief Jobs Officer
	Category:		Technology
	Duration:		01:22:00
	Publish Date:		2014-12-07 09:00:00
	Description:		Turning our focus back to "Jobs to be Done" theory, we look at how producers can exceed consumers and the role of the focus group from the "Jobs to be Done" viewpoint. We examine "Jobs to be Done" as an essential core of the product process. Where does this kind of thinking belong in an organization? Should we be redefining what being "the best" means? We close with a discussion about the "Job to be Done" of social media and how it might relate to the seven deadly sins. Links for this episode: Airshow Boston 2014 - Thursday December 18 Register today for a discount: [Backer: 40%](http://www.airshow.io/lexington), [Academic: 50%](http://www.airshow.io/academic). Sponsored by GoToAssist (The global market leader in remote support. Visit the link and click on the 'Try it Free' button for a 30-day FREE trial, no contract, no credit card needed), lynda.com (Start learning something new by visiting lynda.com/criticalpath and get a FREE 10-day trial where you can access all of their 2,400+ courses) and Backblaze. Bandwidth this month sponsored by CacheFly.
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