Search

Home > #FlipMyFunnel Podcast > 711. Marketers: Start Contributing to Revenue
Podcast: #FlipMyFunnel Podcast
Episode:

711. Marketers: Start Contributing to Revenue

Category: Business
Duration: 00:49:29
Publish Date: 2020-10-06 07:00:24
Description:

Here’s the big idea: The value of marketing is defined by sales. 

This truth has taken me a long time to verbalize, but it’s become very obvious to me now.

In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about… 

  • The evolution of ABM and #FlipMyFunnel
  • Two things marketers need in order to contribute to revenue
  • The metrics that marketers should care about

 

Check out Yaag’s books, like The Revenue Marketing Book, here.

Total Play: 0

Some more Podcasts by Sangram Vajre

1K+ Episodes