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	Podcast:		#FlipMyFunnel Podcast
	Episode:		725. The Overnight Pivot: Reacting to Crisis
	Category:		Business
	Duration:		00:23:30
	Publish Date:		2020-10-27 09:09:01
	Description:		When responding to a crisis, you have two choices. You can let the crisis just happen to you. Or you can take control and meet the crisis head-on. Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option. When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world. Now they’re 100% B2C.
	Total Play:		0

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