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	Podcast:		#FlipMyFunnel Podcast
	Episode:		678. Category Creation: How to Build a Movement
	Category:		Business
	Duration:		00:27:37
	Publish Date:		2020-08-20 01:49:31
	Description:		Select the best approach to entering the marketplace: A) Category creation B) Building a better mousetrap The answer? Both. We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe. Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation. More about John RougeuxJohn is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets. ----------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
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