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Home > #EatForThePlanet With Nil Zacharias > #57 - Plant-Based Food Delivered to Every Doorstep in America: Monica Klausner of Veestro Is on a Mission to Make it Happen


	Podcast:		#EatForThePlanet With Nil Zacharias
	Episode:		#57 - Plant-Based Food Delivered to Every Doorstep in America: Monica Klausner of Veestro Is on a Mission to Make it Happen
	Category:		Arts
	Duration:		01:02:22
	Publish Date:		2018-06-27 23:00:00
	Description:		Monica Klausner is the Co-Founder and CMO of Veestro, a plant-based meal delivery service that uses organic ingredients and is completely preservative and GMO-free. In this conversation, we get into: How Monica and her brother Mark went from having careers in sales and investment banking respectively to starting a food company. Learning the ropes and logistics of all that comes with coordinating food production and working with top chefs to develop delicious meals that taste amazing even after being frozen and shipped. Veestro’s marketing strategy and explains why they favor the term “ plant-based” over vegan. How they develop names for meals to appeal to different consumers and various meal plans and how their menu has grown and changed over time. Monica wants to make healthy, fresh, plant-based food available to everyone and given Veestro’s growth ... and the absolutely delicious food – which I had the chance to taste – I certainly think that goal is within reach. Get the Eat For The Planet book at https://eftp.co/ Show notes for this episode: https://eftp.co/monica-klausner Follow Nil Zacharias on Twitter Newsletter signup: http://eepurl.com/cTT7Tv Like #EatForThePlanet on Facebook Contact us at eftp@onegreenplanet.org
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