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Jim Richards is the CEO of Milkadamia. While surely there are a number of companies who are just looking to make a fast buck in the plant-based milk space, for Jim, producing macadamia-based dairy alternatives is about so much more. In this conversation, we discuss: - Why Milkadamia’s Australian macadamia nut farms are different than any other commercial producers
- Milkadamia's regenerative farming techniques.
- The anti-inflammatory properties of macadamia nuts
- The challenges and obstacles the company has faced and how they ended up in Illinois.
- Why he believes values drive consumer buying decisions in addition to price, taste, and convenience.
- How Milkadamia has incorporated their values into marketing.
- How they hope to continue to build and expand their brand from plant-based milks and beyond.
Get the Eat For The Planet book at https://eftp.co/ Show notes for this episode: https://eftp.co/jim-richards Follow Nil Zacharias on Twitter Newsletter signup: http://eepurl.com/cTT7Tv Like #EatForThePlanet on Facebook Contact us at eftp@onegreenplanet.org |