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	Podcast:		#EatForThePlanet With Nil Zacharias
	Episode:		#47 - Reinventing Butter and Getting Your Startup Off the Ground with Fora
	Category:		Arts
	Duration:		00:53:35
	Publish Date:		2018-04-17 23:00:00
	Description:		Aiden Altman and Andrew McClure are the founders of the up-and-coming plant-based food startup, Fora. Their signature FabaButter is made using aquafaba, the starchy water that comes in cans of chickpeas, and is palm oil free – two traits that set their product ahead of many butter alternatives out on the market. In this conversation, we talk about: What motivated Andrew and Aiden to start a food company What they learned from other existing butter substitutes to help guide their own ingredient list and marketing decisions. The struggles of launching a food start-up and what they have done to start building their brand from the ground up. How Fora will stay original in the face of an increasingly saturated dairy-alternative sector Marketing tips and advice they have picked up so far along their journey. Get the Eat For The Planet book at https://eftp.co/ Show notes for this episode: http://www.onegreenplanet.org/episode-forty-seven-fora/ Follow Nil Zacharias on Twitter Newsletter signup: http://eepurl.com/cTT7Tv Like #EatForThePlanet on Facebook Contact us at eftp@onegreenplanet.org
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